flashscore.vn vs thethao247.vn
Market traction comparison · Updated Jul 2026
| flashscore.vn | thethao247.vn | Leads | |
|---|---|---|---|
| Monthly Visits | 3.0M | 12.3M | thethao247.vn |
| Bounce Rate | 27.9% | 47.1% | flashscore.vn |
| SEO & Keywords | 30 | 30 | Tie |
flashscore.vn leads in 1 of 3 dimensions, while thethao247.vn leads in 1.
Growth Momentum
| flashscore.vn | thethao247.vn | Leads | |
|---|---|---|---|
| Monthly Visits | 3.0M | 12.3M | thethao247.vn |
| MoM Change | -5% | +46% | thethao247.vn |
| Avg. Session | 1m36s | 1m10s | flashscore.vn |
| Pages / Visit | 5.3 | 1.6 | flashscore.vn |
Growth Momentum · Insight
thethao247.vn is growing faster (+46%) but visitors stay 1.4x shorter (1m10s vs 1m36s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| flashscore.vn | thethao247.vn | Leads | |
|---|---|---|---|
| Primary Channel | Direct 46% | Search 60% | |
| Bounce Rate | 27.9% | 47.1% | flashscore.vn |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 7%
| Keyword | Volume | flashscore.vn | thethao247.vn |
|---|---|---|---|
| c1 châu âu | 1.1K | #7 | #9 |
Acquisition Strategy · Insight
flashscore.vn acquires users primarily through Direct (46%), while thethao247.vn relies on Search (60%). This reflects fundamentally different go-to-market strategies — flashscore.vn's higher direct traffic suggests stronger brand recognition or product-led growth, while thethao247.vn's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Market Position
| flashscore.vn | thethao247.vn | Leads | |
|---|---|---|---|
| Global Rank | #17.4K | #7.1K | thethao247.vn |
| Category Rank | #5 | #1 | thethao247.vn |
flashscore.vn only
thethao247.vn only
Market Position · Insight
Each has untapped markets the other serves: flashscore.vn could expand into Australia, Hong Kong SAR China, while thethao247.vn could target Germany, South Korea.
Key Takeaways
- •flashscore.vn is losing traffic (-5%) despite 3.0M monthly visits. thethao247.vn's +46% growth puts it on a trajectory to overtake.
- •thethao247.vn is growing faster (+46%) but visitors stay 1.4x shorter (1m10s vs 1m36s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •flashscore.vn acquires users primarily through Direct (46%), while thethao247.vn relies on Search (60%). This reflects fundamentally different go-to-market strategies — flashscore.vn's higher direct traffic suggests stronger brand recognition or product-led growth, while thethao247.vn's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •thethao247.vn receives 4.1x more monthly traffic than flashscore.vn (12.3M vs 3.0M).
- •thethao247.vn is growing (+46%) while flashscore.vn is declining (-5%).
- •flashscore.vn has a 19 percentage point lower bounce rate (28% vs 47%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026