brookings.edu vs cfr.org
Market traction comparison · Updated Jul 2026
| brookings.edu | cfr.org | Leads | |
|---|---|---|---|
| Monthly Visits | 1.5M | 1.7M | cfr.org |
| Bounce Rate | 61.9% | 59.8% | cfr.org |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 33y 2m |
cfr.org leads in 2 of 3 dimensions, while brookings.edu leads in 0.
Growth Momentum
| brookings.edu | cfr.org | Leads | |
|---|---|---|---|
| Monthly Visits | 1.5M | 1.7M | cfr.org |
| MoM Change | +3% | -6% | brookings.edu |
| Avg. Session | 0m52s | 0m55s | cfr.org |
| Pages / Visit | 1.7 | 1.7 | cfr.org |
Growth Momentum · Insight
cfr.org is losing traffic (-6%) despite 1.7M monthly visits. brookings.edu's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| brookings.edu | cfr.org | Leads | |
|---|---|---|---|
| Primary Channel | Search 51% | Search 54% | |
| Bounce Rate | 61.9% | 59.8% | cfr.org |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 58%
Acquisition Strategy · Insight
brookings.edu acquires users primarily through Search (51%), while cfr.org relies on Search (54%). This reflects fundamentally different go-to-market strategies — brookings.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while cfr.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| brookings.edu | cfr.org | Leads | |
|---|---|---|---|
| Domain Age | — | 33y 2m | |
| Registered | — | Jul 1993 | |
| Expires | — | Jul 2028 |
Market Position
| brookings.edu | cfr.org | Leads | |
|---|---|---|---|
| Global Rank | #47.0K | #41.2K | cfr.org |
| Category Rank | #437 | #352 | cfr.org |
brookings.edu only
cfr.org only
Market Position · Insight
Each has untapped markets the other serves: brookings.edu could expand into China, while cfr.org could target Germany.
Key Takeaways
- •cfr.org is losing traffic (-6%) despite 1.7M monthly visits. brookings.edu's +3% growth puts it on a trajectory to overtake.
- •brookings.edu acquires users primarily through Search (51%), while cfr.org relies on Search (54%). This reflects fundamentally different go-to-market strategies — brookings.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while cfr.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •brookings.edu is growing (+3%) while cfr.org is declining (-6%).
- •They share 22 keywords (58% overlap), indicating direct search competition.
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Report based on data from July 2026