amnesty.org vs cfr.org
Market traction comparison · Updated Jul 2026
| amnesty.org | cfr.org | Leads | |
|---|---|---|---|
| Monthly Visits | 1.8M | 1.7M | amnesty.org |
| Bounce Rate | 53.6% | 59.8% | amnesty.org |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 33y 9m | 33y 2m | amnesty.org |
amnesty.org leads in 3 of 4 dimensions, while cfr.org leads in 0.
Growth Momentum
| amnesty.org | cfr.org | Leads | |
|---|---|---|---|
| Monthly Visits | 1.8M | 1.7M | amnesty.org |
| MoM Change | +5% | -6% | amnesty.org |
| Avg. Session | 0m49s | 0m55s | cfr.org |
| Pages / Visit | 1.8 | 1.7 | amnesty.org |
Growth Momentum · Insight
cfr.org is losing traffic (-6%) despite 1.7M monthly visits. amnesty.org's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| amnesty.org | cfr.org | Leads | |
|---|---|---|---|
| Primary Channel | Search 64% | Search 54% | |
| Bounce Rate | 53.6% | 59.8% | amnesty.org |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 36%
Acquisition Strategy · Insight
amnesty.org acquires users primarily through Search (64%), while cfr.org relies on Search (54%). This reflects fundamentally different go-to-market strategies — cfr.org's higher direct traffic suggests stronger brand recognition or product-led growth, while amnesty.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| amnesty.org | cfr.org | Leads | |
|---|---|---|---|
| Domain Age | 33y 9m | 33y 2m | amnesty.org |
| Registered | Nov 1992 | Jul 1993 | |
| Expires | Nov 2027 | Jul 2028 |
Business Maturity · Insight
amnesty.org has been in the market for over a decade, indicating established presence.
Market Position
| amnesty.org | cfr.org | Leads | |
|---|---|---|---|
| Global Rank | #39.0K | #41.2K | amnesty.org |
| Category Rank | #53 | #352 | amnesty.org |
amnesty.org only
cfr.org only
Market Position · Insight
cfr.org is heavily concentrated in United States (49%), creating dependency risk on a single market. amnesty.org has a more diversified audience.
Each has untapped markets the other serves: amnesty.org could expand into Canada, China, while cfr.org could target Spain, Mexico.
Key Takeaways
- •cfr.org is losing traffic (-6%) despite 1.7M monthly visits. amnesty.org's +5% growth puts it on a trajectory to overtake.
- •amnesty.org acquires users primarily through Search (64%), while cfr.org relies on Search (54%). This reflects fundamentally different go-to-market strategies — cfr.org's higher direct traffic suggests stronger brand recognition or product-led growth, while amnesty.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •amnesty.org is growing (+5%) while cfr.org is declining (-6%).
- •They share 16 keywords (36% overlap), indicating direct search competition.
- •cfr.org depends on a single country for 49% of traffic, while amnesty.org is spread across more markets — lower geographic risk.
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Report based on data from July 2026