cfr.org vs rusi.org
Market traction comparison · Updated Jul 2026
| cfr.org | rusi.org | Leads | |
|---|---|---|---|
| Monthly Visits | 1.7M | 346.5K | cfr.org |
| Bounce Rate | 59.8% | 51.8% | rusi.org |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 33y 2m | 29y 1m | cfr.org |
cfr.org leads in 2 of 4 dimensions, while rusi.org leads in 1.
Growth Momentum
| cfr.org | rusi.org | Leads | |
|---|---|---|---|
| Monthly Visits | 1.7M | 346.5K | cfr.org |
| MoM Change | -6% | +13% | rusi.org |
| Avg. Session | 0m55s | 0m53s | cfr.org |
| Pages / Visit | 1.7 | 2.0 | rusi.org |
Growth Momentum · Insight
cfr.org is losing traffic (-6%) despite 1.7M monthly visits. rusi.org's +13% growth puts it on a trajectory to overtake.
Acquisition Strategy
| cfr.org | rusi.org | Leads | |
|---|---|---|---|
| Primary Channel | Search 54% | Direct 43% | |
| Bounce Rate | 59.8% | 51.8% | rusi.org |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 40%
Acquisition Strategy · Insight
cfr.org acquires users primarily through Search (54%), while rusi.org relies on Direct (43%). This reflects fundamentally different go-to-market strategies — rusi.org's higher direct traffic suggests stronger brand recognition or product-led growth, while cfr.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cfr.org | rusi.org | Leads | |
|---|---|---|---|
| Domain Age | 33y 2m | 29y 1m | cfr.org |
| Registered | Jul 1993 | Jul 1997 | |
| Expires | Jul 2028 | Jul 2026 |
Business Maturity · Insight
cfr.org has been in the market for over a decade, indicating established presence.
Market Position
| cfr.org | rusi.org | Leads | |
|---|---|---|---|
| Global Rank | #41.2K | #153.1K | cfr.org |
| Category Rank | #352 | #20 | rusi.org |
cfr.org only
rusi.org only
Market Position · Insight
cfr.org is heavily concentrated in United States (49%), creating dependency risk on a single market. rusi.org has a more diversified audience.
Each has untapped markets the other serves: cfr.org could expand into Italy, Germany, while rusi.org could target India, Canada.
Key Takeaways
- •cfr.org is losing traffic (-6%) despite 1.7M monthly visits. rusi.org's +13% growth puts it on a trajectory to overtake.
- •cfr.org acquires users primarily through Search (54%), while rusi.org relies on Direct (43%). This reflects fundamentally different go-to-market strategies — rusi.org's higher direct traffic suggests stronger brand recognition or product-led growth, while cfr.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cfr.org receives 5.0x more monthly traffic than rusi.org (1.7M vs 346.5K).
- •rusi.org is growing (+13%) while cfr.org is declining (-6%).
- •cfr.org acquires traffic primarily through Search (54%), while rusi.org relies on Direct (43%) — fundamentally different acquisition strategies.
- •They share 17 keywords (40% overlap), indicating direct search competition.
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Report based on data from July 2026