businessinsider.com vs foxbusiness.com
Market traction comparison · Updated Jul 2026
| businessinsider.com | foxbusiness.com | Leads | |
|---|---|---|---|
| Monthly Visits | 42.1M | 25.6M | businessinsider.com |
| Bounce Rate | 56.8% | 51.7% | foxbusiness.com |
| SEO & Keywords | 30 | 28 | businessinsider.com |
| Domain Age | 28y 6m | 26y 11m | businessinsider.com |
businessinsider.com leads in 3 of 4 dimensions, while foxbusiness.com leads in 1.
Growth Momentum
| businessinsider.com | foxbusiness.com | Leads | |
|---|---|---|---|
| Monthly Visits | 42.1M | 25.6M | businessinsider.com |
| MoM Change | -11% | +36% | foxbusiness.com |
| Avg. Session | 1m04s | 2m22s | foxbusiness.com |
| Pages / Visit | 2.1 | 1.9 | businessinsider.com |
Growth Momentum · Insight
businessinsider.com is losing traffic (-11%) despite 42.1M monthly visits. foxbusiness.com's +36% growth puts it on a trajectory to overtake.
Acquisition Strategy
| businessinsider.com | foxbusiness.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 45% | Direct 42% | |
| Bounce Rate | 56.8% | 51.7% | foxbusiness.com |
| SEO & Keywords | 30 | 28 | businessinsider.com |
Keyword Overlap Rate: 18%
Acquisition Strategy · Insight
businessinsider.com acquires users primarily through Direct (45%), while foxbusiness.com relies on Direct (42%). This reflects fundamentally different go-to-market strategies — businessinsider.com's higher direct traffic suggests stronger brand recognition or product-led growth, while businessinsider.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| businessinsider.com | foxbusiness.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 6m | 26y 11m | businessinsider.com |
| Registered | Mar 1998 | Oct 1999 | |
| Expires | Sep 2028 | Oct 2031 |
Business Maturity · Insight
businessinsider.com has been in the market for over a decade, indicating established presence.
Market Position
| businessinsider.com | foxbusiness.com | Leads | |
|---|---|---|---|
| Global Rank | #1.5K | #2.8K | businessinsider.com |
| Category Rank | #31 | #7 | foxbusiness.com |
businessinsider.com only
foxbusiness.com only
Market Position · Insight
Each has untapped markets the other serves: businessinsider.com could expand into Australia, while foxbusiness.com could target India.
Key Takeaways
- •businessinsider.com is losing traffic (-11%) despite 42.1M monthly visits. foxbusiness.com's +36% growth puts it on a trajectory to overtake.
- •businessinsider.com acquires users primarily through Direct (45%), while foxbusiness.com relies on Direct (42%). This reflects fundamentally different go-to-market strategies — businessinsider.com's higher direct traffic suggests stronger brand recognition or product-led growth, while businessinsider.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •businessinsider.com has 1.6x more traffic (42.1M vs 25.6M), though both operate at comparable scale.
- •foxbusiness.com is growing (+36%) while businessinsider.com is declining (-11%).
- •foxbusiness.com keeps visitors significantly longer (2m22s avg session vs businessinsider.com's 1m04s), suggesting deeper product engagement or stickier content.
- •They share 9 keywords (18% overlap), indicating direct search competition.
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Report based on data from July 2026