cnbc.com vs foxbusiness.com
Market traction comparison · Updated Jul 2026
| cnbc.com | foxbusiness.com | Leads | |
|---|---|---|---|
| Monthly Visits | 101.7M | 25.6M | cnbc.com |
| Bounce Rate | 61.8% | 51.7% | foxbusiness.com |
| SEO & Keywords | 30 | 28 | cnbc.com |
| Domain Age | 28y 11m | 26y 11m | cnbc.com |
cnbc.com leads in 3 of 4 dimensions, while foxbusiness.com leads in 1.
Growth Momentum
| cnbc.com | foxbusiness.com | Leads | |
|---|---|---|---|
| Monthly Visits | 101.7M | 25.6M | cnbc.com |
| MoM Change | +2% | +36% | foxbusiness.com |
| Avg. Session | 2m34s | 2m22s | cnbc.com |
| Pages / Visit | 2.0 | 1.9 | cnbc.com |
Growth Momentum · Insight
foxbusiness.com is growing +36% while cnbc.com grows +2%. At current trajectory, foxbusiness.com could close the traffic gap within 11 months.
Acquisition Strategy
| cnbc.com | foxbusiness.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 61% | Direct 42% | |
| Bounce Rate | 61.8% | 51.7% | foxbusiness.com |
| SEO & Keywords | 30 | 28 | cnbc.com |
Keyword Overlap Rate: 14%
Acquisition Strategy · Insight
cnbc.com acquires users primarily through Direct (61%), while foxbusiness.com relies on Direct (42%). This reflects fundamentally different go-to-market strategies — cnbc.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cnbc.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cnbc.com | foxbusiness.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 26y 11m | cnbc.com |
| Registered | Sep 1997 | Oct 1999 | |
| Expires | Sep 2027 | Oct 2031 |
Business Maturity · Insight
cnbc.com has been in the market for over a decade, indicating established presence.
Market Position
| cnbc.com | foxbusiness.com | Leads | |
|---|---|---|---|
| Global Rank | #652 | #2.8K | cnbc.com |
| Category Rank | #14 | #7 | foxbusiness.com |
cnbc.com only
foxbusiness.com only
Market Position · Insight
Each has untapped markets the other serves: cnbc.com could expand into Australia, Germany, while foxbusiness.com could target India, Singapore.
Key Takeaways
- •foxbusiness.com is growing +36% while cnbc.com grows +2%. At current trajectory, foxbusiness.com could close the traffic gap within 11 months.
- •cnbc.com acquires users primarily through Direct (61%), while foxbusiness.com relies on Direct (42%). This reflects fundamentally different go-to-market strategies — cnbc.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cnbc.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cnbc.com receives 4.0x more monthly traffic than foxbusiness.com (101.7M vs 25.6M).
- •Both are growing, with foxbusiness.com accelerating faster at +36% vs +2%.
- •foxbusiness.com has a 10 percentage point lower bounce rate (52% vs 62%), indicating better landing page relevance or more targeted traffic.
- •They share 7 keywords (14% overlap), indicating direct search competition.
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Report based on data from July 2026