cnbc.com vs foxbusiness.com

Market traction comparison · Updated Jul 2026

cnbc.com faviconcnbc.com
VS
foxbusiness.com faviconfoxbusiness.com
 cnbc.comfoxbusiness.comLeads
Monthly Visits101.7M25.6Mcnbc.com
Bounce Rate61.8%51.7%foxbusiness.com
SEO & Keywords3028cnbc.com
Domain Age28y 11m26y 11mcnbc.com

cnbc.com leads in 3 of 4 dimensions, while foxbusiness.com leads in 1.

Growth Momentum

Growth Momentum
cnbc.comfoxbusiness.com
 cnbc.comfoxbusiness.comLeads
Monthly Visits101.7M25.6Mcnbc.com
MoM Change+2%+36%foxbusiness.com
Avg. Session2m34s2m22scnbc.com
Pages / Visit2.01.9cnbc.com

Growth Momentum · Insight

foxbusiness.com is growing +36% while cnbc.com grows +2%. At current trajectory, foxbusiness.com could close the traffic gap within 11 months.

Acquisition Strategy

 cnbc.comfoxbusiness.comLeads
Primary ChannelDirect 61%Direct 42%
Bounce Rate61.8%51.7%foxbusiness.com
SEO & Keywords3028cnbc.com
cnbc.com
Search 27%Direct 61%Social 3%Referral 6%Email 2%
foxbusiness.com
Search 14%Direct 42%Social 1%Referral 42%
SearchDirectSocialReferralPaidEmail
23
7
21
cnbc.com OnlySharedfoxbusiness.com Only

Keyword Overlap Rate: 14%

Acquisition Strategy · Insight

cnbc.com acquires users primarily through Direct (61%), while foxbusiness.com relies on Direct (42%). This reflects fundamentally different go-to-market strategies — cnbc.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cnbc.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 cnbc.comfoxbusiness.comLeads
Domain Age28y 11m26y 11mcnbc.com
RegisteredSep 1997Oct 1999
ExpiresSep 2027Oct 2031

Business Maturity · Insight

cnbc.com has been in the market for over a decade, indicating established presence.

Market Position

 cnbc.comfoxbusiness.comLeads
Global Rank#652#2.8Kcnbc.com
Category Rank#14#7foxbusiness.com
cnbc.comfoxbusiness.com
🇺🇸 United States
80%
96%
🇨🇦 Canada
5%
1%
🇬🇧 United Kingdom
2%
0%

cnbc.com only

🇮🇳 India 2%🇸🇬 Singapore 1%

foxbusiness.com only

🇦🇺 Australia 0%🇩🇪 Germany 0%

Market Position · Insight

Each has untapped markets the other serves: cnbc.com could expand into Australia, Germany, while foxbusiness.com could target India, Singapore.

Key Takeaways

  • foxbusiness.com is growing +36% while cnbc.com grows +2%. At current trajectory, foxbusiness.com could close the traffic gap within 11 months.
  • cnbc.com acquires users primarily through Direct (61%), while foxbusiness.com relies on Direct (42%). This reflects fundamentally different go-to-market strategies — cnbc.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cnbc.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • cnbc.com receives 4.0x more monthly traffic than foxbusiness.com (101.7M vs 25.6M).
  • Both are growing, with foxbusiness.com accelerating faster at +36% vs +2%.
  • foxbusiness.com has a 10 percentage point lower bounce rate (52% vs 62%), indicating better landing page relevance or more targeted traffic.
  • They share 7 keywords (14% overlap), indicating direct search competition.

You've seen the gap. Now steal the playbook.

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Report based on data from July 2026