ca.gov vs qualtrics.com
Market traction comparison · Updated Jul 2026
| ca.gov | qualtrics.com | Leads | |
|---|---|---|---|
| Monthly Visits | 88.0M | 72.3M | ca.gov |
| Bounce Rate | 34.0% | 66.6% | ca.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 26y 5m | ca.gov |
ca.gov leads in 3 of 4 dimensions, while qualtrics.com leads in 0.
Growth Momentum
| ca.gov | qualtrics.com | Leads | |
|---|---|---|---|
| Monthly Visits | 88.0M | 72.3M | ca.gov |
| MoM Change | +5% | -4% | ca.gov |
| Avg. Session | 6m58s | 2m02s | ca.gov |
| Pages / Visit | 7.5 | 1.9 | ca.gov |
Growth Momentum · Insight
qualtrics.com is losing traffic (-4%) despite 72.3M monthly visits. ca.gov's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| ca.gov | qualtrics.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 44% | Direct 53% | |
| Bounce Rate | 34.0% | 66.6% | ca.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 3%
Acquisition Strategy · Insight
ca.gov acquires users primarily through Direct (44%), while qualtrics.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — qualtrics.com's higher direct traffic suggests stronger brand recognition or product-led growth, while ca.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ca.gov | qualtrics.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 26y 5m | ca.gov |
| Registered | Oct 1997 | Mar 2000 | |
| Expires | Sep 2026 | Oct 2027 |
Business Maturity · Insight
ca.gov has been in the market for over a decade, indicating established presence.
Market Position
| ca.gov | qualtrics.com | Leads | |
|---|---|---|---|
| Global Rank | #326 | #861 | ca.gov |
| Category Rank | #1 | #5 | ca.gov |
ca.gov only
qualtrics.com only
Market Position · Insight
Each has untapped markets the other serves: ca.gov could expand into United Kingdom, Japan, Australia, while qualtrics.com could target India, Philippines, Mexico.
Key Takeaways
- •qualtrics.com is losing traffic (-4%) despite 72.3M monthly visits. ca.gov's +5% growth puts it on a trajectory to overtake.
- •ca.gov acquires users primarily through Direct (44%), while qualtrics.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — qualtrics.com's higher direct traffic suggests stronger brand recognition or product-led growth, while ca.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •ca.gov has 1.2x more traffic (88.0M vs 72.3M), though both operate at comparable scale.
- •ca.gov is growing (+5%) while qualtrics.com is declining (-4%).
- •ca.gov keeps visitors significantly longer (6m58s avg session vs qualtrics.com's 2m02s), suggesting deeper product engagement or stickier content.
- •ca.gov has a 33 percentage point lower bounce rate (34% vs 67%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026