ca.gov vs xnxx.tv
Market traction comparison · Updated Jul 2026
| ca.gov | xnxx.tv | Leads | |
|---|---|---|---|
| Monthly Visits | 88.0M | 64.3M | ca.gov |
| Bounce Rate | 34.0% | 30.1% | xnxx.tv |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 19y 6m | ca.gov |
ca.gov leads in 2 of 4 dimensions, while xnxx.tv leads in 1.
Growth Momentum
| ca.gov | xnxx.tv | Leads | |
|---|---|---|---|
| Monthly Visits | 88.0M | 64.3M | ca.gov |
| MoM Change | +5% | -15% | ca.gov |
| Avg. Session | 6m58s | 4m10s | ca.gov |
| Pages / Visit | 7.5 | 6.2 | ca.gov |
Growth Momentum · Insight
xnxx.tv is losing traffic (-15%) despite 64.3M monthly visits. ca.gov's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| ca.gov | xnxx.tv | Leads | |
|---|---|---|---|
| Primary Channel | Direct 44% | Search 59% | |
| Bounce Rate | 34.0% | 30.1% | xnxx.tv |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 22%
Acquisition Strategy · Insight
ca.gov acquires users primarily through Direct (44%), while xnxx.tv relies on Search (59%). This reflects fundamentally different go-to-market strategies — ca.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while xnxx.tv's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ca.gov | xnxx.tv | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 19y 6m | ca.gov |
| Registered | Oct 1997 | Feb 2007 | |
| Expires | Sep 2026 | Feb 2027 |
Business Maturity · Insight
ca.gov has been in the market for over a decade, indicating established presence.
Market Position
| ca.gov | xnxx.tv | Leads | |
|---|---|---|---|
| Global Rank | #326 | #477 | ca.gov |
| Category Rank | #1 | — |
ca.gov only
xnxx.tv only
Market Position · Insight
ca.gov is heavily concentrated in United States (96%), creating dependency risk on a single market. xnxx.tv has a more diversified audience.
Each has untapped markets the other serves: ca.gov could expand into Algeria, Colombia, Egypt, while xnxx.tv could target United States, Philippines, Canada.
Key Takeaways
- •xnxx.tv is losing traffic (-15%) despite 64.3M monthly visits. ca.gov's +5% growth puts it on a trajectory to overtake.
- •ca.gov acquires users primarily through Direct (44%), while xnxx.tv relies on Search (59%). This reflects fundamentally different go-to-market strategies — ca.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while xnxx.tv's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •ca.gov has 1.4x more traffic (88.0M vs 64.3M), though both operate at comparable scale.
- •ca.gov is growing (+5%) while xnxx.tv is declining (-15%).
- •ca.gov keeps visitors significantly longer (6m58s avg session vs xnxx.tv's 4m10s), suggesting deeper product engagement or stickier content.
- •ca.gov acquires traffic primarily through Direct (44%), while xnxx.tv relies on Search (59%) — fundamentally different acquisition strategies.
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Report based on data from July 2026