nbcnews.com vs sky.com
Market traction comparison · Updated Jul 2026
| nbcnews.com | sky.com | Leads | |
|---|---|---|---|
| Monthly Visits | 70.1M | 62.7M | nbcnews.com |
| Bounce Rate | 72.2% | 48.9% | sky.com |
| SEO & Keywords | 20 | 30 | sky.com |
| Domain Age | 29y 2m | 38y 5m | sky.com |
sky.com leads in 3 of 4 dimensions, while nbcnews.com leads in 1.
Growth Momentum
| nbcnews.com | sky.com | Leads | |
|---|---|---|---|
| Monthly Visits | 70.1M | 62.7M | nbcnews.com |
| MoM Change | -26% | +4% | sky.com |
| Avg. Session | 1m20s | 2m38s | sky.com |
| Pages / Visit | 1.6 | 2.5 | sky.com |
Growth Momentum · Insight
nbcnews.com is losing traffic (-26%) despite 70.1M monthly visits. sky.com's +4% growth puts it on a trajectory to overtake.
Acquisition Strategy
| nbcnews.com | sky.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 44% | Direct 54% | |
| Bounce Rate | 72.2% | 48.9% | sky.com |
| SEO & Keywords | 20 | 30 | sky.com |
Keyword Overlap Rate: 79%
Acquisition Strategy · Insight
nbcnews.com acquires users primarily through Search (44%), while sky.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — sky.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nbcnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| nbcnews.com | sky.com | Leads | |
|---|---|---|---|
| Domain Age | 29y 2m | 38y 5m | sky.com |
| Registered | Jun 1997 | Mar 1988 | |
| Expires | Jun 2027 | Jun 2027 |
Business Maturity · Insight
sky.com has been in the market for over a decade, indicating established presence.
Market Position
| nbcnews.com | sky.com | Leads | |
|---|---|---|---|
| Global Rank | #1.0K | #957 | sky.com |
| Category Rank | #21 | #5 | sky.com |
nbcnews.com only
sky.com only
Market Position · Insight
Each has untapped markets the other serves: nbcnews.com could expand into Ireland, South Africa, while sky.com could target Australia, India.
Key Takeaways
- •nbcnews.com is losing traffic (-26%) despite 70.1M monthly visits. sky.com's +4% growth puts it on a trajectory to overtake.
- •nbcnews.com acquires users primarily through Search (44%), while sky.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — sky.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nbcnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •sky.com is growing (+4%) while nbcnews.com is declining (-26%).
- •sky.com keeps visitors significantly longer (2m38s avg session vs nbcnews.com's 1m20s), suggesting deeper product engagement or stickier content.
- •sky.com has a 23 percentage point lower bounce rate (49% vs 72%), indicating better landing page relevance or more targeted traffic.
- •nbcnews.com acquires traffic primarily through Search (44%), while sky.com relies on Direct (54%) — fundamentally different acquisition strategies.
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Report based on data from July 2026