cdc.gov vs who.int
Market traction comparison · Updated Jul 2026
| cdc.gov | who.int | Leads | |
|---|---|---|---|
| Monthly Visits | 18.9M | 9.9M | cdc.gov |
| Bounce Rate | 65.2% | 58.3% | who.int |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 28y 3m | cdc.gov |
cdc.gov leads in 2 of 4 dimensions, while who.int leads in 1.
Growth Momentum
| cdc.gov | who.int | Leads | |
|---|---|---|---|
| Monthly Visits | 18.9M | 9.9M | cdc.gov |
| MoM Change | +20% | -7% | cdc.gov |
| Avg. Session | 1m43s | 2m23s | who.int |
| Pages / Visit | 2.1 | 2.8 | who.int |
Growth Momentum · Insight
cdc.gov is growing faster (+20%) but visitors stay 1.4x shorter (1m43s vs 2m23s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| cdc.gov | who.int | Leads | |
|---|---|---|---|
| Primary Channel | Search 62% | Search 53% | |
| Bounce Rate | 65.2% | 58.3% | who.int |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 15%
| Keyword | Volume | cdc.gov | who.int |
|---|---|---|---|
| what are the | 6.6K | #3 | #4 |
Acquisition Strategy · Insight
cdc.gov acquires users primarily through Search (62%), while who.int relies on Search (53%). This reflects fundamentally different go-to-market strategies — who.int's higher direct traffic suggests stronger brand recognition or product-led growth, while cdc.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cdc.gov | who.int | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 28y 3m | cdc.gov |
| Registered | Oct 1997 | Jun 1998 | |
| Expires | Aug 2026 | — |
Business Maturity · Insight
cdc.gov has been in the market for over a decade, indicating established presence.
Market Position
| cdc.gov | who.int | Leads | |
|---|---|---|---|
| Global Rank | #3.7K | #6.5K | cdc.gov |
| Category Rank | #18 | #184 | cdc.gov |
cdc.gov only
who.int only
Market Position · Insight
cdc.gov is heavily concentrated in United States (74%), creating dependency risk on a single market. who.int has a more diversified audience.
Each has untapped markets the other serves: cdc.gov could expand into Indonesia, while who.int could target Canada.
Key Takeaways
- •who.int is losing traffic (-7%) despite 9.9M monthly visits. cdc.gov's +20% growth puts it on a trajectory to overtake.
- •cdc.gov is growing faster (+20%) but visitors stay 1.4x shorter (1m43s vs 2m23s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •cdc.gov acquires users primarily through Search (62%), while who.int relies on Search (53%). This reflects fundamentally different go-to-market strategies — who.int's higher direct traffic suggests stronger brand recognition or product-led growth, while cdc.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cdc.gov has 1.9x more traffic (18.9M vs 9.9M), though both operate at comparable scale.
- •cdc.gov is growing (+20%) while who.int is declining (-7%).
- •They share 8 keywords (15% overlap), indicating direct search competition.
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Report based on data from July 2026