cnn.com vs foxnews.com
Market traction comparison · Updated Jul 2026
| cnn.com | foxnews.com | Leads | |
|---|---|---|---|
| Monthly Visits | 351.8M | 245.0M | cnn.com |
| Bounce Rate | 61.2% | 41.6% | foxnews.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 32y 11m | 31y 2m | cnn.com |
cnn.com leads in 2 of 4 dimensions, while foxnews.com leads in 1.
Growth Momentum
| cnn.com | foxnews.com | Leads | |
|---|---|---|---|
| Monthly Visits | 351.8M | 245.0M | cnn.com |
| MoM Change | +1% | +11% | foxnews.com |
| Avg. Session | 2m34s | 5m39s | foxnews.com |
| Pages / Visit | 2.0 | 3.9 | foxnews.com |
Growth Momentum · Insight
foxnews.com is growing +11% while cnn.com grows +1%. At current trajectory, foxnews.com could close the traffic gap within 5 months.
Acquisition Strategy
| cnn.com | foxnews.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 69% | Direct 71% | |
| Bounce Rate | 61.2% | 41.6% | foxnews.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 62%
| Keyword | Volume | cnn.com | foxnews.com |
|---|---|---|---|
| news | 12.8M | #2 | #4 |
Acquisition Strategy · Insight
cnn.com acquires users primarily through Direct (69%), while foxnews.com relies on Direct (71%). This reflects fundamentally different go-to-market strategies — foxnews.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cnn.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cnn.com | foxnews.com | Leads | |
|---|---|---|---|
| Domain Age | 32y 11m | 31y 2m | cnn.com |
| Registered | Sep 1993 | Jun 1995 | |
| Expires | Sep 2027 | Jun 2031 |
Business Maturity · Insight
cnn.com has been in the market for over a decade, indicating established presence.
Market Position
| cnn.com | foxnews.com | Leads | |
|---|---|---|---|
| Global Rank | #153 | #172 | cnn.com |
| Category Rank | #5 | #3 | foxnews.com |
Key Takeaways
- •foxnews.com is growing +11% while cnn.com grows +1%. At current trajectory, foxnews.com could close the traffic gap within 5 months.
- •cnn.com acquires users primarily through Direct (69%), while foxnews.com relies on Direct (71%). This reflects fundamentally different go-to-market strategies — foxnews.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cnn.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cnn.com has 1.4x more traffic (351.8M vs 245.0M), though both operate at comparable scale.
- •Both are growing, with foxnews.com accelerating faster at +11% vs +1%.
- •foxnews.com keeps visitors significantly longer (5m39s avg session vs cnn.com's 2m34s), suggesting deeper product engagement or stickier content.
- •foxnews.com has a 20 percentage point lower bounce rate (42% vs 61%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026