foxnews.com vs nypost.com
Market traction comparison · Updated Jul 2026
| foxnews.com | nypost.com | Leads | |
|---|---|---|---|
| Monthly Visits | 245.0M | 102.2M | foxnews.com |
| Bounce Rate | 41.6% | 57.7% | foxnews.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 2m | 29y 11m | foxnews.com |
foxnews.com leads in 3 of 4 dimensions, while nypost.com leads in 0.
Growth Momentum
| foxnews.com | nypost.com | Leads | |
|---|---|---|---|
| Monthly Visits | 245.0M | 102.2M | foxnews.com |
| MoM Change | +11% | +8% | foxnews.com |
| Avg. Session | 5m39s | 3m08s | foxnews.com |
| Pages / Visit | 3.9 | 2.3 | foxnews.com |
Growth Momentum · Insight
foxnews.com receives 2.4x more monthly traffic than nypost.com (245.0M vs 102.2M).
Acquisition Strategy
| foxnews.com | nypost.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 71% | Direct 50% | |
| Bounce Rate | 41.6% | 57.7% | foxnews.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 13%
Acquisition Strategy · Insight
foxnews.com acquires users primarily through Direct (71%), while nypost.com relies on Direct (50%). This reflects fundamentally different go-to-market strategies — foxnews.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nypost.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| foxnews.com | nypost.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 2m | 29y 11m | foxnews.com |
| Registered | Jun 1995 | Sep 1996 | |
| Expires | Jun 2031 | Sep 2026 |
Business Maturity · Insight
foxnews.com has been in the market for over a decade, indicating established presence.
Market Position
| foxnews.com | nypost.com | Leads | |
|---|---|---|---|
| Global Rank | #172 | #539 | foxnews.com |
| Category Rank | #3 | #12 | foxnews.com |
Key Takeaways
- •foxnews.com receives 2.4x more monthly traffic than nypost.com (245.0M vs 102.2M).
- •foxnews.com acquires users primarily through Direct (71%), while nypost.com relies on Direct (50%). This reflects fundamentally different go-to-market strategies — foxnews.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nypost.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •foxnews.com receives 2.4x more monthly traffic than nypost.com (245.0M vs 102.2M).
- •foxnews.com keeps visitors significantly longer (5m39s avg session vs nypost.com's 3m08s), suggesting deeper product engagement or stickier content.
- •foxnews.com has a 16 percentage point lower bounce rate (42% vs 58%), indicating better landing page relevance or more targeted traffic.
- •They share 7 keywords (13% overlap), indicating direct search competition.
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Report based on data from July 2026