cnn.com vs tvinsider.com
Market traction comparison · Updated Jul 2026
| cnn.com | tvinsider.com | Leads | |
|---|---|---|---|
| Monthly Visits | 351.8M | 11.3M | cnn.com |
| Bounce Rate | 61.2% | 44.5% | tvinsider.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 32y 11m | 24y 1m | cnn.com |
cnn.com leads in 2 of 4 dimensions, while tvinsider.com leads in 1.
Growth Momentum
| cnn.com | tvinsider.com | Leads | |
|---|---|---|---|
| Monthly Visits | 351.8M | 11.3M | cnn.com |
| MoM Change | +1% | -1% | cnn.com |
| Avg. Session | 2m34s | 1m30s | cnn.com |
| Pages / Visit | 2.0 | 1.5 | cnn.com |
Growth Momentum · Insight
tvinsider.com is losing traffic (-1%) despite 11.3M monthly visits. cnn.com's +1% growth puts it on a trajectory to overtake.
Acquisition Strategy
| cnn.com | tvinsider.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 69% | Search 50% | |
| Bounce Rate | 61.2% | 44.5% | tvinsider.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 15%
Acquisition Strategy · Insight
cnn.com acquires users primarily through Direct (69%), while tvinsider.com relies on Search (50%). This reflects fundamentally different go-to-market strategies — cnn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while tvinsider.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cnn.com | tvinsider.com | Leads | |
|---|---|---|---|
| Domain Age | 32y 11m | 24y 1m | cnn.com |
| Registered | Sep 1993 | Jul 2002 | |
| Expires | Sep 2027 | Jul 2027 |
Business Maturity · Insight
cnn.com has been in the market for over a decade, indicating established presence.
Market Position
| cnn.com | tvinsider.com | Leads | |
|---|---|---|---|
| Global Rank | #153 | #5.9K | cnn.com |
| Category Rank | #5 | #18 | cnn.com |
cnn.com only
tvinsider.com only
Market Position · Insight
Each has untapped markets the other serves: cnn.com could expand into France, while tvinsider.com could target Germany.
Key Takeaways
- •tvinsider.com is losing traffic (-1%) despite 11.3M monthly visits. cnn.com's +1% growth puts it on a trajectory to overtake.
- •cnn.com acquires users primarily through Direct (69%), while tvinsider.com relies on Search (50%). This reflects fundamentally different go-to-market strategies — cnn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while tvinsider.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cnn.com receives 31.1x more monthly traffic than tvinsider.com (351.8M vs 11.3M).
- •cnn.com is growing (+1%) while tvinsider.com is declining (-1%).
- •cnn.com keeps visitors significantly longer (2m34s avg session vs tvinsider.com's 1m30s), suggesting deeper product engagement or stickier content.
- •tvinsider.com has a 17 percentage point lower bounce rate (45% vs 61%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026