tvinsider.com vs variety.com
Market traction comparison · Updated Jul 2026
| tvinsider.com | variety.com | Leads | |
|---|---|---|---|
| Monthly Visits | 11.3M | 39.5M | variety.com |
| Bounce Rate | 44.5% | 50.8% | tvinsider.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 24y 1m | 29y 11m | variety.com |
variety.com leads in 2 of 4 dimensions, while tvinsider.com leads in 1.
Growth Momentum
| tvinsider.com | variety.com | Leads | |
|---|---|---|---|
| Monthly Visits | 11.3M | 39.5M | variety.com |
| MoM Change | -1% | +19% | variety.com |
| Avg. Session | 1m30s | 1m27s | tvinsider.com |
| Pages / Visit | 1.5 | 2.8 | variety.com |
Growth Momentum · Insight
tvinsider.com is losing traffic (-1%) despite 11.3M monthly visits. variety.com's +19% growth puts it on a trajectory to overtake.
Acquisition Strategy
| tvinsider.com | variety.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 50% | Direct 45% | |
| Bounce Rate | 44.5% | 50.8% | tvinsider.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 5%
Acquisition Strategy · Insight
tvinsider.com acquires users primarily through Search (50%), while variety.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — variety.com's higher direct traffic suggests stronger brand recognition or product-led growth, while tvinsider.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| tvinsider.com | variety.com | Leads | |
|---|---|---|---|
| Domain Age | 24y 1m | 29y 11m | variety.com |
| Registered | Jul 2002 | Sep 1996 | |
| Expires | Jul 2027 | Sep 2026 |
Business Maturity · Insight
variety.com has been in the market for over a decade, indicating established presence.
Market Position
| tvinsider.com | variety.com | Leads | |
|---|---|---|---|
| Global Rank | #5.9K | #1.3K | variety.com |
| Category Rank | #18 | #35 | tvinsider.com |
tvinsider.com only
variety.com only
Market Position · Insight
Each has untapped markets the other serves: tvinsider.com could expand into Germany, while variety.com could target Australia.
Key Takeaways
- •tvinsider.com is losing traffic (-1%) despite 11.3M monthly visits. variety.com's +19% growth puts it on a trajectory to overtake.
- •tvinsider.com acquires users primarily through Search (50%), while variety.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — variety.com's higher direct traffic suggests stronger brand recognition or product-led growth, while tvinsider.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •variety.com receives 3.5x more monthly traffic than tvinsider.com (39.5M vs 11.3M).
- •variety.com is growing (+19%) while tvinsider.com is declining (-1%).
- •tvinsider.com acquires traffic primarily through Search (50%), while variety.com relies on Direct (45%) — fundamentally different acquisition strategies.
- •With only 5% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026