cnnbrasil.com.br vs terra.com.br
Market traction comparison · Updated Jul 2026
| cnnbrasil.com.br | terra.com.br | Leads | |
|---|---|---|---|
| Monthly Visits | 61.3M | 43.0M | cnnbrasil.com.br |
| Bounce Rate | 63.9% | 58.4% | terra.com.br |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 23y 11m | — |
cnnbrasil.com.br leads in 1 of 3 dimensions, while terra.com.br leads in 1.
Growth Momentum
| cnnbrasil.com.br | terra.com.br | Leads | |
|---|---|---|---|
| Monthly Visits | 61.3M | 43.0M | cnnbrasil.com.br |
| MoM Change | -15% | +13% | terra.com.br |
| Avg. Session | 0m42s | 2m54s | terra.com.br |
| Pages / Visit | 1.9 | 3.9 | terra.com.br |
Growth Momentum · Insight
cnnbrasil.com.br is losing traffic (-15%) despite 61.3M monthly visits. terra.com.br's +13% growth puts it on a trajectory to overtake.
Acquisition Strategy
| cnnbrasil.com.br | terra.com.br | Leads | |
|---|---|---|---|
| Primary Channel | Direct 51% | Direct 57% | |
| Bounce Rate | 63.9% | 58.4% | terra.com.br |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 28%
Acquisition Strategy · Insight
cnnbrasil.com.br acquires users primarily through Direct (51%), while terra.com.br relies on Direct (57%). This reflects fundamentally different go-to-market strategies — terra.com.br's higher direct traffic suggests stronger brand recognition or product-led growth, while cnnbrasil.com.br's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cnnbrasil.com.br | terra.com.br | Leads | |
|---|---|---|---|
| Domain Age | 23y 11m | — | |
| Registered | Sep 2002 | — | |
| Expires | Sep 2026 | — |
Market Position
| cnnbrasil.com.br | terra.com.br | Leads | |
|---|---|---|---|
| Global Rank | #1.0K | #1.1K | cnnbrasil.com.br |
| Category Rank | #4 | #5 | cnnbrasil.com.br |
cnnbrasil.com.br only
terra.com.br only
Market Position · Insight
Each has untapped markets the other serves: cnnbrasil.com.br could expand into Germany, Canada, while terra.com.br could target Italy, Switzerland.
Key Takeaways
- •cnnbrasil.com.br is losing traffic (-15%) despite 61.3M monthly visits. terra.com.br's +13% growth puts it on a trajectory to overtake.
- •cnnbrasil.com.br acquires users primarily through Direct (51%), while terra.com.br relies on Direct (57%). This reflects fundamentally different go-to-market strategies — terra.com.br's higher direct traffic suggests stronger brand recognition or product-led growth, while cnnbrasil.com.br's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cnnbrasil.com.br has 1.4x more traffic (61.3M vs 43.0M), though both operate at comparable scale.
- •terra.com.br is growing (+13%) while cnnbrasil.com.br is declining (-15%).
- •terra.com.br keeps visitors significantly longer (2m54s avg session vs cnnbrasil.com.br's 0m42s), suggesting deeper product engagement or stickier content.
- •They share 13 keywords (28% overlap), indicating direct search competition.
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Report based on data from July 2026