r7.com vs terra.com.br

Market traction comparison · Updated Jul 2026

r7.com faviconr7.com
VS
terra.com.br faviconterra.com.br
 r7.comterra.com.brLeads
Monthly Visits18.8M43.0Mterra.com.br
Bounce Rate64.7%58.4%terra.com.br
SEO & Keywords3030Tie
Domain Age30y 4m

terra.com.br leads in 2 of 3 dimensions, while r7.com leads in 0.

Growth Momentum

Growth Momentum
r7.comterra.com.br
 r7.comterra.com.brLeads
Monthly Visits18.8M43.0Mterra.com.br
MoM Change-6%+13%terra.com.br
Avg. Session1m42s2m54sterra.com.br
Pages / Visit1.63.9terra.com.br

Growth Momentum · Insight

r7.com is losing traffic (-6%) despite 18.8M monthly visits. terra.com.br's +13% growth puts it on a trajectory to overtake.

Acquisition Strategy

 r7.comterra.com.brLeads
Primary ChannelDirect 65%Direct 57%
Bounce Rate64.7%58.4%terra.com.br
SEO & Keywords3030
r7.com
Search 30%Direct 65%Social 3%Referral 1%
terra.com.br
Search 37%Direct 57%Social 3%Referral 2%Email 2%
SearchDirectSocialReferralPaidEmail
22
8
22
r7.com OnlySharedterra.com.br Only

Keyword Overlap Rate: 15%

Acquisition Strategy · Insight

r7.com acquires users primarily through Direct (65%), while terra.com.br relies on Direct (57%). This reflects fundamentally different go-to-market strategies — r7.com's higher direct traffic suggests stronger brand recognition or product-led growth, while terra.com.br's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 r7.comterra.com.brLeads
Domain Age30y 4m
RegisteredApr 1996
ExpiresApr 2027

Market Position

 r7.comterra.com.brLeads
Global Rank#4.5K#1.1Kterra.com.br
Category Rank#16#5terra.com.br
r7.comterra.com.br
🇧🇷 Brazil
94%
96%
🇺🇸 United States
2%
1%
🌐 Portugal
1%
1%

r7.com only

🌐 Thailand 0%🇬🇧 United Kingdom 0%

terra.com.br only

🇩🇪 Germany 0%🇨🇦 Canada 0%

Market Position · Insight

Each has untapped markets the other serves: r7.com could expand into Germany, Canada, while terra.com.br could target Thailand, United Kingdom.

Key Takeaways

  • r7.com is losing traffic (-6%) despite 18.8M monthly visits. terra.com.br's +13% growth puts it on a trajectory to overtake.
  • r7.com acquires users primarily through Direct (65%), while terra.com.br relies on Direct (57%). This reflects fundamentally different go-to-market strategies — r7.com's higher direct traffic suggests stronger brand recognition or product-led growth, while terra.com.br's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • terra.com.br receives 2.3x more monthly traffic than r7.com (43.0M vs 18.8M).
  • terra.com.br is growing (+13%) while r7.com is declining (-6%).
  • terra.com.br keeps visitors significantly longer (2m54s avg session vs r7.com's 1m42s), suggesting deeper product engagement or stickier content.
  • They share 8 keywords (15% overlap), indicating direct search competition.

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Report based on data from July 2026