estadao.com.br vs terra.com.br
Market traction comparison · Updated Jul 2026
| estadao.com.br | terra.com.br | Leads | |
|---|---|---|---|
| Monthly Visits | 24.5M | 43.0M | terra.com.br |
| Bounce Rate | 52.4% | 58.4% | estadao.com.br |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 29y | — |
estadao.com.br leads in 1 of 3 dimensions, while terra.com.br leads in 1.
Growth Momentum
| estadao.com.br | terra.com.br | Leads | |
|---|---|---|---|
| Monthly Visits | 24.5M | 43.0M | terra.com.br |
| MoM Change | +6% | +13% | terra.com.br |
| Avg. Session | 1m55s | 2m54s | terra.com.br |
| Pages / Visit | 1.8 | 3.9 | terra.com.br |
Growth Momentum · Insight
terra.com.br is growing +13% while estadao.com.br grows +6%. At current trajectory, terra.com.br could close the traffic gap within 5 months.
Acquisition Strategy
| estadao.com.br | terra.com.br | Leads | |
|---|---|---|---|
| Primary Channel | Direct 45% | Direct 57% | |
| Bounce Rate | 52.4% | 58.4% | estadao.com.br |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 18%
Acquisition Strategy · Insight
estadao.com.br acquires users primarily through Direct (45%), while terra.com.br relies on Direct (57%). This reflects fundamentally different go-to-market strategies — terra.com.br's higher direct traffic suggests stronger brand recognition or product-led growth, while terra.com.br's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| estadao.com.br | terra.com.br | Leads | |
|---|---|---|---|
| Domain Age | 29y | — | |
| Registered | Aug 1997 | — | |
| Expires | Aug 2029 | — |
Market Position
| estadao.com.br | terra.com.br | Leads | |
|---|---|---|---|
| Global Rank | #3.1K | #1.1K | terra.com.br |
| Category Rank | #12 | #5 | terra.com.br |
estadao.com.br only
terra.com.br only
Market Position · Insight
Each has untapped markets the other serves: estadao.com.br could expand into Canada, while terra.com.br could target France.
Key Takeaways
- •terra.com.br is growing +13% while estadao.com.br grows +6%. At current trajectory, terra.com.br could close the traffic gap within 5 months.
- •estadao.com.br acquires users primarily through Direct (45%), while terra.com.br relies on Direct (57%). This reflects fundamentally different go-to-market strategies — terra.com.br's higher direct traffic suggests stronger brand recognition or product-led growth, while terra.com.br's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •terra.com.br has 1.8x more traffic (43.0M vs 24.5M), though both operate at comparable scale.
- •Both are growing, with terra.com.br accelerating faster at +13% vs +6%.
- •terra.com.br keeps visitors significantly longer (2m54s avg session vs estadao.com.br's 1m55s), suggesting deeper product engagement or stickier content.
- •They share 9 keywords (18% overlap), indicating direct search competition.
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Report based on data from July 2026