cnnbrasil.com.br vs estadao.com.br
Market traction comparison · Updated Jul 2026
| cnnbrasil.com.br | estadao.com.br | Leads | |
|---|---|---|---|
| Monthly Visits | 61.3M | 24.5M | cnnbrasil.com.br |
| Bounce Rate | 63.9% | 52.4% | estadao.com.br |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 23y 11m | 29y | estadao.com.br |
estadao.com.br leads in 2 of 4 dimensions, while cnnbrasil.com.br leads in 1.
Growth Momentum
| cnnbrasil.com.br | estadao.com.br | Leads | |
|---|---|---|---|
| Monthly Visits | 61.3M | 24.5M | cnnbrasil.com.br |
| MoM Change | -15% | +6% | estadao.com.br |
| Avg. Session | 0m42s | 1m55s | estadao.com.br |
| Pages / Visit | 1.9 | 1.8 | cnnbrasil.com.br |
Growth Momentum · Insight
cnnbrasil.com.br is losing traffic (-15%) despite 61.3M monthly visits. estadao.com.br's +6% growth puts it on a trajectory to overtake.
Acquisition Strategy
| cnnbrasil.com.br | estadao.com.br | Leads | |
|---|---|---|---|
| Primary Channel | Direct 51% | Direct 45% | |
| Bounce Rate | 63.9% | 52.4% | estadao.com.br |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 15%
Acquisition Strategy · Insight
cnnbrasil.com.br acquires users primarily through Direct (51%), while estadao.com.br relies on Direct (45%). This reflects fundamentally different go-to-market strategies — cnnbrasil.com.br's higher direct traffic suggests stronger brand recognition or product-led growth, while cnnbrasil.com.br's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cnnbrasil.com.br | estadao.com.br | Leads | |
|---|---|---|---|
| Domain Age | 23y 11m | 29y | estadao.com.br |
| Registered | Sep 2002 | Aug 1997 | |
| Expires | Sep 2026 | Aug 2029 |
Business Maturity · Insight
estadao.com.br has been in the market for over a decade, indicating established presence.
Market Position
| cnnbrasil.com.br | estadao.com.br | Leads | |
|---|---|---|---|
| Global Rank | #1.0K | #3.1K | cnnbrasil.com.br |
| Category Rank | #4 | #12 | cnnbrasil.com.br |
cnnbrasil.com.br only
estadao.com.br only
Market Position · Insight
Each has untapped markets the other serves: cnnbrasil.com.br could expand into France, Germany, while estadao.com.br could target Italy, Switzerland.
Key Takeaways
- •cnnbrasil.com.br is losing traffic (-15%) despite 61.3M monthly visits. estadao.com.br's +6% growth puts it on a trajectory to overtake.
- •cnnbrasil.com.br acquires users primarily through Direct (51%), while estadao.com.br relies on Direct (45%). This reflects fundamentally different go-to-market strategies — cnnbrasil.com.br's higher direct traffic suggests stronger brand recognition or product-led growth, while cnnbrasil.com.br's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cnnbrasil.com.br receives 2.5x more monthly traffic than estadao.com.br (61.3M vs 24.5M).
- •estadao.com.br is growing (+6%) while cnnbrasil.com.br is declining (-15%).
- •estadao.com.br keeps visitors significantly longer (1m55s avg session vs cnnbrasil.com.br's 0m42s), suggesting deeper product engagement or stickier content.
- •estadao.com.br has a 12 percentage point lower bounce rate (52% vs 64%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026