indiatimes.com vs livemint.com

Market traction comparison · Updated Jul 2026

indiatimes.com faviconindiatimes.com
VS
livemint.com faviconlivemint.com
 indiatimes.comlivemint.comLeads
Monthly Visits288.6M19.5Mindiatimes.com
Bounce Rate57.3%55.1%livemint.com
SEO & Keywords3030Tie
Domain Age29y 9m19y 9mindiatimes.com

indiatimes.com leads in 2 of 4 dimensions, while livemint.com leads in 1.

Growth Momentum

Growth Momentum
indiatimes.comlivemint.com
 indiatimes.comlivemint.comLeads
Monthly Visits288.6M19.5Mindiatimes.com
MoM Change+18%+7%indiatimes.com
Avg. Session2m30s0m49sindiatimes.com
Pages / Visit2.31.7indiatimes.com

Growth Momentum · Insight

indiatimes.com is growing +18% while livemint.com grows +7%. At current trajectory, indiatimes.com could close the traffic gap within 5 months.

Acquisition Strategy

 indiatimes.comlivemint.comLeads
Primary ChannelSearch 46%Search 53%
Bounce Rate57.3%55.1%livemint.com
SEO & Keywords3030
indiatimes.com
Search 46%Direct 40%Social 4%Referral 8%Email 2%
livemint.com
Search 53%Direct 36%Social 4%Referral 6%Email 1%
SearchDirectSocialReferralPaidEmail
16
14
16
indiatimes.com OnlySharedlivemint.com Only

Keyword Overlap Rate: 30%

KeywordVolumeindiatimes.comlivemint.com
aktu one view68.6K#3#5

Acquisition Strategy · Insight

indiatimes.com acquires users primarily through Search (46%), while livemint.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — indiatimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while livemint.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 indiatimes.comlivemint.comLeads
Domain Age29y 9m19y 9mindiatimes.com
RegisteredNov 1996Nov 2006
ExpiresNov 2026Nov 2034

Business Maturity · Insight

indiatimes.com has been in the market for over a decade, indicating established presence.

Market Position

 indiatimes.comlivemint.comLeads
Global Rank#169#4.1Kindiatimes.com
Category Rank#1#37indiatimes.com
indiatimes.comlivemint.com
🇮🇳 India
69%
81%
🇺🇸 United States
16%
9%
🇨🇦 Canada
2%
1%
🌐 United Arab Emirates
2%
1%
🇬🇧 United Kingdom
2%
1%

Key Takeaways

  • indiatimes.com is growing +18% while livemint.com grows +7%. At current trajectory, indiatimes.com could close the traffic gap within 5 months.
  • indiatimes.com acquires users primarily through Search (46%), while livemint.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — indiatimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while livemint.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • indiatimes.com receives 14.8x more monthly traffic than livemint.com (288.6M vs 19.5M).
  • Both are growing, with indiatimes.com accelerating faster at +18% vs +7%.
  • indiatimes.com keeps visitors significantly longer (2m30s avg session vs livemint.com's 0m49s), suggesting deeper product engagement or stickier content.
  • They share 14 keywords (30% overlap), indicating direct search competition.

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Report based on data from July 2026