indiatimes.com vs livemint.com
Market traction comparison · Updated Jul 2026
| indiatimes.com | livemint.com | Leads | |
|---|---|---|---|
| Monthly Visits | 288.6M | 19.5M | indiatimes.com |
| Bounce Rate | 57.3% | 55.1% | livemint.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 29y 9m | 19y 9m | indiatimes.com |
indiatimes.com leads in 2 of 4 dimensions, while livemint.com leads in 1.
Growth Momentum
| indiatimes.com | livemint.com | Leads | |
|---|---|---|---|
| Monthly Visits | 288.6M | 19.5M | indiatimes.com |
| MoM Change | +18% | +7% | indiatimes.com |
| Avg. Session | 2m30s | 0m49s | indiatimes.com |
| Pages / Visit | 2.3 | 1.7 | indiatimes.com |
Growth Momentum · Insight
indiatimes.com is growing +18% while livemint.com grows +7%. At current trajectory, indiatimes.com could close the traffic gap within 5 months.
Acquisition Strategy
| indiatimes.com | livemint.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 46% | Search 53% | |
| Bounce Rate | 57.3% | 55.1% | livemint.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 30%
| Keyword | Volume | indiatimes.com | livemint.com |
|---|---|---|---|
| aktu one view | 68.6K | #3 | #5 |
Acquisition Strategy · Insight
indiatimes.com acquires users primarily through Search (46%), while livemint.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — indiatimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while livemint.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| indiatimes.com | livemint.com | Leads | |
|---|---|---|---|
| Domain Age | 29y 9m | 19y 9m | indiatimes.com |
| Registered | Nov 1996 | Nov 2006 | |
| Expires | Nov 2026 | Nov 2034 |
Business Maturity · Insight
indiatimes.com has been in the market for over a decade, indicating established presence.
Market Position
| indiatimes.com | livemint.com | Leads | |
|---|---|---|---|
| Global Rank | #169 | #4.1K | indiatimes.com |
| Category Rank | #1 | #37 | indiatimes.com |
Key Takeaways
- •indiatimes.com is growing +18% while livemint.com grows +7%. At current trajectory, indiatimes.com could close the traffic gap within 5 months.
- •indiatimes.com acquires users primarily through Search (46%), while livemint.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — indiatimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while livemint.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •indiatimes.com receives 14.8x more monthly traffic than livemint.com (288.6M vs 19.5M).
- •Both are growing, with indiatimes.com accelerating faster at +18% vs +7%.
- •indiatimes.com keeps visitors significantly longer (2m30s avg session vs livemint.com's 0m49s), suggesting deeper product engagement or stickier content.
- •They share 14 keywords (30% overlap), indicating direct search competition.
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Report based on data from July 2026