economictimes.com vs skysports.com
Market traction comparison · Updated Jul 2026
| economictimes.com | skysports.com | Leads | |
|---|---|---|---|
| Monthly Visits | 85.0M | 83.3M | economictimes.com |
| Bounce Rate | 53.3% | 44.1% | skysports.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 4m | 28y 2m | economictimes.com |
economictimes.com leads in 2 of 4 dimensions, while skysports.com leads in 1.
Growth Momentum
| economictimes.com | skysports.com | Leads | |
|---|---|---|---|
| Monthly Visits | 85.0M | 83.3M | economictimes.com |
| MoM Change | -10% | +5% | skysports.com |
| Avg. Session | 1m30s | 3m36s | skysports.com |
| Pages / Visit | 1.9 | 2.5 | skysports.com |
Growth Momentum · Insight
economictimes.com is losing traffic (-10%) despite 85.0M monthly visits. skysports.com's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| economictimes.com | skysports.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 43% | Direct 56% | |
| Bounce Rate | 53.3% | 44.1% | skysports.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 13%
Acquisition Strategy · Insight
economictimes.com acquires users primarily through Direct (43%), while skysports.com relies on Direct (56%). This reflects fundamentally different go-to-market strategies — skysports.com's higher direct traffic suggests stronger brand recognition or product-led growth, while skysports.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| economictimes.com | skysports.com | Leads | |
|---|---|---|---|
| Domain Age | 30y 4m | 28y 2m | economictimes.com |
| Registered | Apr 1996 | Jun 1998 | |
| Expires | Apr 2027 | Dec 2027 |
Business Maturity · Insight
economictimes.com has been in the market for over a decade, indicating established presence.
Market Position
| economictimes.com | skysports.com | Leads | |
|---|---|---|---|
| Global Rank | #727 | #775 | economictimes.com |
| Category Rank | #5 | #1 | skysports.com |
economictimes.com only
skysports.com only
Market Position · Insight
Each has untapped markets the other serves: economictimes.com could expand into Ireland, Nigeria, while skysports.com could target India, United Arab Emirates.
Key Takeaways
- •economictimes.com is losing traffic (-10%) despite 85.0M monthly visits. skysports.com's +5% growth puts it on a trajectory to overtake.
- •economictimes.com acquires users primarily through Direct (43%), while skysports.com relies on Direct (56%). This reflects fundamentally different go-to-market strategies — skysports.com's higher direct traffic suggests stronger brand recognition or product-led growth, while skysports.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •skysports.com is growing (+5%) while economictimes.com is declining (-10%).
- •skysports.com keeps visitors significantly longer (3m36s avg session vs economictimes.com's 1m30s), suggesting deeper product engagement or stickier content.
- •skysports.com has a 9 percentage point lower bounce rate (44% vs 53%), indicating better landing page relevance or more targeted traffic.
- •They share 7 keywords (13% overlap), indicating direct search competition.
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Report based on data from July 2026