espn.com vs skysports.com
Market traction comparison · Updated Jul 2026
| espn.com | skysports.com | Leads | |
|---|---|---|---|
| Monthly Visits | 541.2M | 83.3M | espn.com |
| Bounce Rate | 41.4% | 44.1% | espn.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 11m | 28y 2m | espn.com |
espn.com leads in 3 of 4 dimensions, while skysports.com leads in 0.
Growth Momentum
| espn.com | skysports.com | Leads | |
|---|---|---|---|
| Monthly Visits | 541.2M | 83.3M | espn.com |
| MoM Change | -3% | +5% | skysports.com |
| Avg. Session | 6m19s | 3m36s | espn.com |
| Pages / Visit | 3.1 | 2.5 | espn.com |
Growth Momentum · Insight
espn.com is losing traffic (-3%) despite 541.2M monthly visits. skysports.com's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| espn.com | skysports.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 65% | Direct 56% | |
| Bounce Rate | 41.4% | 44.1% | espn.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 9%
| Keyword | Volume | espn.com | skysports.com |
|---|---|---|---|
| t20 world cup | 15.1M | #9 | #10 |
| epl | 7.3M | #2 | #5 |
| serie a | 6.3M | #2 | #3 |
Acquisition Strategy · Insight
espn.com acquires users primarily through Direct (65%), while skysports.com relies on Direct (56%). This reflects fundamentally different go-to-market strategies — espn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while skysports.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| espn.com | skysports.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 11m | 28y 2m | espn.com |
| Registered | Oct 1994 | Jun 1998 | |
| Expires | Oct 2026 | Dec 2027 |
Business Maturity · Insight
espn.com has been in the market for over a decade, indicating established presence.
Market Position
| espn.com | skysports.com | Leads | |
|---|---|---|---|
| Global Rank | #88 | #775 | espn.com |
| Category Rank | #1 | #1 | — |
espn.com only
skysports.com only
Market Position · Insight
Each has untapped markets the other serves: espn.com could expand into Ireland, Nigeria, while skysports.com could target Germany, France.
Key Takeaways
- •espn.com is losing traffic (-3%) despite 541.2M monthly visits. skysports.com's +5% growth puts it on a trajectory to overtake.
- •espn.com acquires users primarily through Direct (65%), while skysports.com relies on Direct (56%). This reflects fundamentally different go-to-market strategies — espn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while skysports.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •espn.com receives 6.5x more monthly traffic than skysports.com (541.2M vs 83.3M).
- •skysports.com is growing (+5%) while espn.com is declining (-3%).
- •espn.com keeps visitors significantly longer (6m19s avg session vs skysports.com's 3m36s), suggesting deeper product engagement or stickier content.
- •With only 9% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026