espn.com vs fandraft.com
Market traction comparison · Updated Jul 2026
| espn.com | fandraft.com | Leads | |
|---|---|---|---|
| Monthly Visits | 541.2M | 16.1K | espn.com |
| Bounce Rate | 41.4% | 46.6% | espn.com |
| Domain Age | 31y 11m | 24y 3m | espn.com |
espn.com leads in 3 of 3 dimensions, while fandraft.com leads in 0.
Growth Momentum
| espn.com | fandraft.com | Leads | |
|---|---|---|---|
| Monthly Visits | 541.2M | 16.1K | espn.com |
| MoM Change | -3% | +121% | fandraft.com |
| Avg. Session | 6m19s | 0m34s | espn.com |
| Pages / Visit | 3.1 | 1.7 | espn.com |
Growth Momentum · Insight
fandraft.com is growing faster (+121%) but visitors stay 11.1x shorter (0m34s vs 6m19s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| espn.com | fandraft.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 65% | Search 77% | |
| Bounce Rate | 41.4% | 46.6% | espn.com |
Acquisition Strategy · Insight
espn.com acquires users primarily through Direct (65%), while fandraft.com relies on Search (77%). This reflects fundamentally different go-to-market strategies — espn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while fandraft.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| espn.com | fandraft.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 11m | 24y 3m | espn.com |
| Registered | Oct 1994 | May 2002 | |
| Expires | Oct 2026 | May 2026 |
Business Maturity · Insight
espn.com has been in the market for over a decade, indicating established presence.
Market Position
| espn.com | fandraft.com | Leads | |
|---|---|---|---|
| Global Rank | #88 | #1.6M | espn.com |
| Category Rank | #1 | #353 | espn.com |
espn.com only
fandraft.com only
Market Position · Insight
Each has untapped markets the other serves: espn.com could expand into India, while fandraft.com could target Germany, United Kingdom, France.
Key Takeaways
- •espn.com is losing traffic (-3%) despite 541.2M monthly visits. fandraft.com's +121% growth puts it on a trajectory to overtake.
- •fandraft.com is growing faster (+121%) but visitors stay 11.1x shorter (0m34s vs 6m19s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •espn.com acquires users primarily through Direct (65%), while fandraft.com relies on Search (77%). This reflects fundamentally different go-to-market strategies — espn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while fandraft.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •espn.com receives 33665.0x more monthly traffic than fandraft.com (541.2M vs 16.1K).
- •fandraft.com is growing (+121%) while espn.com is declining (-3%).
- •espn.com keeps visitors significantly longer (6m19s avg session vs fandraft.com's 0m34s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026