espn.com vs usatoday.com
Market traction comparison · Updated Jul 2026
| espn.com | usatoday.com | Leads | |
|---|---|---|---|
| Monthly Visits | 541.2M | 105.1M | espn.com |
| Bounce Rate | 41.4% | 57.9% | espn.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 11m | 32y 4m | usatoday.com |
espn.com leads in 2 of 4 dimensions, while usatoday.com leads in 1.
Growth Momentum
| espn.com | usatoday.com | Leads | |
|---|---|---|---|
| Monthly Visits | 541.2M | 105.1M | espn.com |
| MoM Change | -3% | +3% | usatoday.com |
| Avg. Session | 6m19s | 3m04s | espn.com |
| Pages / Visit | 3.1 | 2.0 | espn.com |
Growth Momentum · Insight
espn.com is losing traffic (-3%) despite 541.2M monthly visits. usatoday.com's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| espn.com | usatoday.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 65% | Search 46% | |
| Bounce Rate | 41.4% | 57.9% | espn.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 62%
Acquisition Strategy · Insight
espn.com acquires users primarily through Direct (65%), while usatoday.com relies on Search (46%). This reflects fundamentally different go-to-market strategies — espn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while usatoday.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| espn.com | usatoday.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 11m | 32y 4m | usatoday.com |
| Registered | Oct 1994 | Apr 1994 | |
| Expires | Oct 2026 | Apr 2026 |
Business Maturity · Insight
usatoday.com has been in the market for over a decade, indicating established presence.
Market Position
| espn.com | usatoday.com | Leads | |
|---|---|---|---|
| Global Rank | #88 | #512 | espn.com |
| Category Rank | #1 | #11 | espn.com |
espn.com only
usatoday.com only
Market Position · Insight
Each has untapped markets the other serves: espn.com could expand into Australia, India, while usatoday.com could target Germany, France.
Key Takeaways
- •espn.com is losing traffic (-3%) despite 541.2M monthly visits. usatoday.com's +3% growth puts it on a trajectory to overtake.
- •espn.com acquires users primarily through Direct (65%), while usatoday.com relies on Search (46%). This reflects fundamentally different go-to-market strategies — espn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while usatoday.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •espn.com receives 5.1x more monthly traffic than usatoday.com (541.2M vs 105.1M).
- •usatoday.com is growing (+3%) while espn.com is declining (-3%).
- •espn.com keeps visitors significantly longer (6m19s avg session vs usatoday.com's 3m04s), suggesting deeper product engagement or stickier content.
- •espn.com has a 17 percentage point lower bounce rate (41% vs 58%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026