espn.com vs nba.com
Market traction comparison · Updated Jul 2026
| espn.com | nba.com | Leads | |
|---|---|---|---|
| Monthly Visits | 541.2M | 27.4M | espn.com |
| Bounce Rate | 41.4% | 47.8% | espn.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 11m | 31y 9m | espn.com |
espn.com leads in 3 of 4 dimensions, while nba.com leads in 0.
Growth Momentum
| espn.com | nba.com | Leads | |
|---|---|---|---|
| Monthly Visits | 541.2M | 27.4M | espn.com |
| MoM Change | -3% | -42% | espn.com |
| Avg. Session | 6m19s | 2m04s | espn.com |
| Pages / Visit | 3.1 | 2.8 | espn.com |
Growth Momentum · Insight
espn.com receives 19.7x more monthly traffic than nba.com (541.2M vs 27.4M).
Acquisition Strategy
| espn.com | nba.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 65% | Search 49% | |
| Bounce Rate | 41.4% | 47.8% | espn.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 900%
Acquisition Strategy · Insight
espn.com acquires users primarily through Direct (65%), while nba.com relies on Search (49%). This reflects fundamentally different go-to-market strategies — espn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nba.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| espn.com | nba.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 11m | 31y 9m | espn.com |
| Registered | Oct 1994 | Nov 1994 | |
| Expires | Oct 2026 | Nov 2026 |
Business Maturity · Insight
espn.com has been in the market for over a decade, indicating established presence.
Market Position
| espn.com | nba.com | Leads | |
|---|---|---|---|
| Global Rank | #88 | #2.2K | espn.com |
| Category Rank | #1 | #1 | — |
espn.com only
nba.com only
Market Position · Insight
Each has untapped markets the other serves: espn.com could expand into Australia, Philippines, while nba.com could target Germany, France.
Key Takeaways
- •espn.com receives 19.7x more monthly traffic than nba.com (541.2M vs 27.4M).
- •espn.com acquires users primarily through Direct (65%), while nba.com relies on Search (49%). This reflects fundamentally different go-to-market strategies — espn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nba.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •espn.com receives 19.7x more monthly traffic than nba.com (541.2M vs 27.4M).
- •espn.com keeps visitors significantly longer (6m19s avg session vs nba.com's 2m04s), suggesting deeper product engagement or stickier content.
- •espn.com acquires traffic primarily through Direct (65%), while nba.com relies on Search (49%) — fundamentally different acquisition strategies.
- •They share 54 keywords (900% overlap), indicating direct search competition.
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Report based on data from July 2026