espn.ph vs nba.com

Market traction comparison · Updated Jul 2026

espn.ph faviconespn.ph
VS
nba.com faviconnba.com
 espn.phnba.comLeads
Monthly Visits4.8M27.4Mnba.com
Bounce Rate48.7%47.8%nba.com
SEO & Keywords3030Tie
Domain Age31y 9m

nba.com leads in 2 of 3 dimensions, while espn.ph leads in 0.

Growth Momentum

Growth Momentum
espn.phnba.com
 espn.phnba.comLeads
Monthly Visits4.8M27.4Mnba.com
MoM Change+19%-42%espn.ph
Avg. Session3m03s2m04sespn.ph
Pages / Visit5.52.8espn.ph

Growth Momentum · Insight

nba.com is losing traffic (-42%) despite 27.4M monthly visits. espn.ph's +19% growth puts it on a trajectory to overtake.

Acquisition Strategy

 espn.phnba.comLeads
Primary ChannelSearch 60%Search 49%
Bounce Rate48.7%47.8%nba.com
SEO & Keywords3030
espn.ph
Search 60%Direct 29%Social 7%Referral 3%
nba.com
Search 49%Direct 42%Social 4%Referral 3%Email 2%
SearchDirectSocialReferralPaidEmail
35
espn.ph OnlySharednba.com Only

Keyword Overlap Rate: 140%

Acquisition Strategy · Insight

espn.ph acquires users primarily through Search (60%), while nba.com relies on Search (49%). This reflects fundamentally different go-to-market strategies — nba.com's higher direct traffic suggests stronger brand recognition or product-led growth, while espn.ph's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 espn.phnba.comLeads
Domain Age31y 9m
RegisteredNov 1994
ExpiresNov 2026

Market Position

 espn.phnba.comLeads
Global Rank#10.0K#2.2Knba.com
Category Rank#1#1
espn.phnba.com
🌐 Philippines
80%
3%
🇺🇸 United States
5%
60%

espn.ph only

🇫🇷 France 1%🇰🇷 South Korea 1%🌐 Vietnam 1%

nba.com only

🇨🇦 Canada 5%🇦🇺 Australia 3%🇬🇧 United Kingdom 2%

Market Position · Insight

Each has untapped markets the other serves: espn.ph could expand into Canada, Australia, United Kingdom, while nba.com could target France, South Korea, Vietnam.

Key Takeaways

  • nba.com is losing traffic (-42%) despite 27.4M monthly visits. espn.ph's +19% growth puts it on a trajectory to overtake.
  • espn.ph acquires users primarily through Search (60%), while nba.com relies on Search (49%). This reflects fundamentally different go-to-market strategies — nba.com's higher direct traffic suggests stronger brand recognition or product-led growth, while espn.ph's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • nba.com receives 5.7x more monthly traffic than espn.ph (27.4M vs 4.8M).
  • espn.ph is growing (+19%) while nba.com is declining (-42%).
  • They share 35 keywords (140% overlap), indicating direct search competition.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

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Report based on data from July 2026