espn.ph vs nba.com
Market traction comparison · Updated Jul 2026
| espn.ph | nba.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.8M | 27.4M | nba.com |
| Bounce Rate | 48.7% | 47.8% | nba.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 31y 9m |
nba.com leads in 2 of 3 dimensions, while espn.ph leads in 0.
Growth Momentum
| espn.ph | nba.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.8M | 27.4M | nba.com |
| MoM Change | +19% | -42% | espn.ph |
| Avg. Session | 3m03s | 2m04s | espn.ph |
| Pages / Visit | 5.5 | 2.8 | espn.ph |
Growth Momentum · Insight
nba.com is losing traffic (-42%) despite 27.4M monthly visits. espn.ph's +19% growth puts it on a trajectory to overtake.
Acquisition Strategy
| espn.ph | nba.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 60% | Search 49% | |
| Bounce Rate | 48.7% | 47.8% | nba.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 140%
Acquisition Strategy · Insight
espn.ph acquires users primarily through Search (60%), while nba.com relies on Search (49%). This reflects fundamentally different go-to-market strategies — nba.com's higher direct traffic suggests stronger brand recognition or product-led growth, while espn.ph's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| espn.ph | nba.com | Leads | |
|---|---|---|---|
| Domain Age | — | 31y 9m | |
| Registered | — | Nov 1994 | |
| Expires | — | Nov 2026 |
Market Position
| espn.ph | nba.com | Leads | |
|---|---|---|---|
| Global Rank | #10.0K | #2.2K | nba.com |
| Category Rank | #1 | #1 | — |
espn.ph only
nba.com only
Market Position · Insight
Each has untapped markets the other serves: espn.ph could expand into Canada, Australia, United Kingdom, while nba.com could target France, South Korea, Vietnam.
Key Takeaways
- •nba.com is losing traffic (-42%) despite 27.4M monthly visits. espn.ph's +19% growth puts it on a trajectory to overtake.
- •espn.ph acquires users primarily through Search (60%), while nba.com relies on Search (49%). This reflects fundamentally different go-to-market strategies — nba.com's higher direct traffic suggests stronger brand recognition or product-led growth, while espn.ph's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •nba.com receives 5.7x more monthly traffic than espn.ph (27.4M vs 4.8M).
- •espn.ph is growing (+19%) while nba.com is declining (-42%).
- •They share 35 keywords (140% overlap), indicating direct search competition.
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Report based on data from July 2026