cbssports.com vs nba.com
Market traction comparison · Updated Jul 2026
| cbssports.com | nba.com | Leads | |
|---|---|---|---|
| Monthly Visits | 29.3M | 27.4M | cbssports.com |
| Bounce Rate | 58.9% | 47.8% | nba.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 4m | 31y 9m | nba.com |
nba.com leads in 2 of 4 dimensions, while cbssports.com leads in 1.
Growth Momentum
| cbssports.com | nba.com | Leads | |
|---|---|---|---|
| Monthly Visits | 29.3M | 27.4M | cbssports.com |
| MoM Change | -11% | -42% | cbssports.com |
| Avg. Session | 3m30s | 2m04s | cbssports.com |
| Pages / Visit | 2.6 | 2.8 | nba.com |
Growth Momentum · Insight
cbssports.com receives 1.1x more monthly traffic than nba.com (29.3M vs 27.4M).
Acquisition Strategy
| cbssports.com | nba.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 57% | Search 49% | |
| Bounce Rate | 58.9% | 47.8% | nba.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 173%
Acquisition Strategy · Insight
cbssports.com acquires users primarily through Direct (57%), while nba.com relies on Search (49%). This reflects fundamentally different go-to-market strategies — cbssports.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nba.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cbssports.com | nba.com | Leads | |
|---|---|---|---|
| Domain Age | 30y 4m | 31y 9m | nba.com |
| Registered | May 1996 | Nov 1994 | |
| Expires | May 2026 | Nov 2026 |
Business Maturity · Insight
nba.com has been in the market for over a decade, indicating established presence.
Market Position
| cbssports.com | nba.com | Leads | |
|---|---|---|---|
| Global Rank | #2.3K | #2.2K | nba.com |
| Category Rank | #8 | #1 | nba.com |
cbssports.com only
nba.com only
Market Position · Insight
Each has untapped markets the other serves: cbssports.com could expand into Australia, while nba.com could target Mexico.
Key Takeaways
- •cbssports.com receives 1.1x more monthly traffic than nba.com (29.3M vs 27.4M).
- •cbssports.com acquires users primarily through Direct (57%), while nba.com relies on Search (49%). This reflects fundamentally different go-to-market strategies — cbssports.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nba.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cbssports.com keeps visitors significantly longer (3m30s avg session vs nba.com's 2m04s), suggesting deeper product engagement or stickier content.
- •nba.com has a 11 percentage point lower bounce rate (48% vs 59%), indicating better landing page relevance or more targeted traffic.
- •cbssports.com acquires traffic primarily through Direct (57%), while nba.com relies on Search (49%) — fundamentally different acquisition strategies.
- •They share 38 keywords (173% overlap), indicating direct search competition.
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Report based on data from July 2026