espn.ph vs usatoday.com

Market traction comparison · Updated Jul 2026

espn.ph faviconespn.ph
VS
usatoday.com faviconusatoday.com
 espn.phusatoday.comLeads
Monthly Visits4.8M105.1Musatoday.com
Bounce Rate48.7%57.9%espn.ph
SEO & Keywords3030Tie
Domain Age32y 4m

espn.ph leads in 1 of 3 dimensions, while usatoday.com leads in 1.

Growth Momentum

Growth Momentum
espn.phusatoday.com
 espn.phusatoday.comLeads
Monthly Visits4.8M105.1Musatoday.com
MoM Change+19%+3%espn.ph
Avg. Session3m03s3m04susatoday.com
Pages / Visit5.52.0espn.ph

Growth Momentum · Insight

usatoday.com receives 21.9x more monthly traffic than espn.ph (105.1M vs 4.8M).

Acquisition Strategy

 espn.phusatoday.comLeads
Primary ChannelSearch 60%Search 46%
Bounce Rate48.7%57.9%espn.ph
SEO & Keywords3030
espn.ph
Search 60%Direct 29%Social 7%Referral 3%
usatoday.com
Search 46%Direct 39%Social 5%Referral 7%Email 3%
SearchDirectSocialReferralPaidEmail
23
7
23
espn.ph OnlySharedusatoday.com Only

Keyword Overlap Rate: 13%

Acquisition Strategy · Insight

espn.ph acquires users primarily through Search (60%), while usatoday.com relies on Search (46%). This reflects fundamentally different go-to-market strategies — usatoday.com's higher direct traffic suggests stronger brand recognition or product-led growth, while espn.ph's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 espn.phusatoday.comLeads
Domain Age32y 4m
RegisteredApr 1994
ExpiresApr 2026

Market Position

 espn.phusatoday.comLeads
Global Rank#10.0K#512usatoday.com
Category Rank#1#11espn.ph
espn.phusatoday.com
🇺🇸 United States
5%
87%

espn.ph only

🌐 Philippines 80%🇫🇷 France 1%🇰🇷 South Korea 1%

usatoday.com only

🇨🇦 Canada 4%🇬🇧 United Kingdom 2%🇦🇺 Australia 1%

Market Position · Insight

Each has untapped markets the other serves: espn.ph could expand into Canada, United Kingdom, Australia, while usatoday.com could target Philippines, France, South Korea.

Key Takeaways

  • usatoday.com receives 21.9x more monthly traffic than espn.ph (105.1M vs 4.8M).
  • espn.ph acquires users primarily through Search (60%), while usatoday.com relies on Search (46%). This reflects fundamentally different go-to-market strategies — usatoday.com's higher direct traffic suggests stronger brand recognition or product-led growth, while espn.ph's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • usatoday.com receives 21.9x more monthly traffic than espn.ph (105.1M vs 4.8M).
  • Both are growing, with espn.ph accelerating faster at +19% vs +3%.
  • espn.ph has a 9 percentage point lower bounce rate (49% vs 58%), indicating better landing page relevance or more targeted traffic.
  • They share 7 keywords (13% overlap), indicating direct search competition.

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Report based on data from July 2026