fbi.gov vs pbs.org
Market traction comparison · Updated Jul 2026
| fbi.gov | pbs.org | Leads | |
|---|---|---|---|
| Monthly Visits | 4.5M | 20.4M | pbs.org |
| Bounce Rate | 50.6% | 64.2% | fbi.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 31y 4m | pbs.org |
pbs.org leads in 2 of 4 dimensions, while fbi.gov leads in 1.
Growth Momentum
| fbi.gov | pbs.org | Leads | |
|---|---|---|---|
| Monthly Visits | 4.5M | 20.4M | pbs.org |
| MoM Change | +5% | +18% | pbs.org |
| Avg. Session | 2m05s | 1m35s | fbi.gov |
| Pages / Visit | 3.7 | 2.0 | fbi.gov |
Growth Momentum · Insight
pbs.org is growing faster (+18%) but visitors stay 1.3x shorter (1m35s vs 2m05s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| fbi.gov | pbs.org | Leads | |
|---|---|---|---|
| Primary Channel | Search 64% | Search 53% | |
| Bounce Rate | 50.6% | 64.2% | fbi.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 36%
| Keyword | Volume | fbi.gov | pbs.org |
|---|---|---|---|
| unredacted epstein files | 30.0K | #7 | #9 |
Acquisition Strategy · Insight
fbi.gov acquires users primarily through Search (64%), while pbs.org relies on Search (53%). This reflects fundamentally different go-to-market strategies — pbs.org's higher direct traffic suggests stronger brand recognition or product-led growth, while fbi.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| fbi.gov | pbs.org | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 31y 4m | pbs.org |
| Registered | Oct 1997 | Apr 1995 | |
| Expires | Aug 2026 | Apr 2026 |
Business Maturity · Insight
pbs.org has been in the market for over a decade, indicating established presence.
Market Position
| fbi.gov | pbs.org | Leads | |
|---|---|---|---|
| Global Rank | #11.6K | #3.5K | pbs.org |
| Category Rank | #84 | #34 | pbs.org |
Key Takeaways
- •pbs.org is growing +18% while fbi.gov grows +5%. At current trajectory, pbs.org could close the traffic gap within 5 months.
- •pbs.org is growing faster (+18%) but visitors stay 1.3x shorter (1m35s vs 2m05s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •fbi.gov acquires users primarily through Search (64%), while pbs.org relies on Search (53%). This reflects fundamentally different go-to-market strategies — pbs.org's higher direct traffic suggests stronger brand recognition or product-led growth, while fbi.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •pbs.org receives 4.5x more monthly traffic than fbi.gov (20.4M vs 4.5M).
- •Both are growing, with pbs.org accelerating faster at +18% vs +5%.
- •fbi.gov has a 14 percentage point lower bounce rate (51% vs 64%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026