fbi.gov vs justice.gov
Market traction comparison · Updated Jul 2026
| fbi.gov | justice.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 4.5M | 10.2M | justice.gov |
| Bounce Rate | 50.6% | 52.3% | fbi.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 28y 3m | fbi.gov |
fbi.gov leads in 2 of 4 dimensions, while justice.gov leads in 1.
Growth Momentum
| fbi.gov | justice.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 4.5M | 10.2M | justice.gov |
| MoM Change | +5% | +0% | fbi.gov |
| Avg. Session | 2m05s | 3m29s | justice.gov |
| Pages / Visit | 3.7 | 4.0 | justice.gov |
Growth Momentum · Insight
justice.gov receives 2.3x more monthly traffic than fbi.gov (10.2M vs 4.5M).
Acquisition Strategy
| fbi.gov | justice.gov | Leads | |
|---|---|---|---|
| Primary Channel | Search 64% | Search 52% | |
| Bounce Rate | 50.6% | 52.3% | fbi.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 140%
| Keyword | Volume | fbi.gov | justice.gov |
|---|---|---|---|
| epstein files | 8.6M | #2 | #1 |
| jeffrey epstein | 6.5M | #4 | #9 |
| epstein files search | 451.9K | #4 | #5 |
| unredacted epstein files | 30.0K | #7 | #6 |
| ai generated porn | 23.0K | #2 | #9 |
| epstein files unredacted | 16.4K | #7 | #9 |
Acquisition Strategy · Insight
fbi.gov acquires users primarily through Search (64%), while justice.gov relies on Search (52%). This reflects fundamentally different go-to-market strategies — justice.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while fbi.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| fbi.gov | justice.gov | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 28y 3m | fbi.gov |
| Registered | Oct 1997 | May 1998 | |
| Expires | Aug 2026 | Jul 2026 |
Business Maturity · Insight
fbi.gov has been in the market for over a decade, indicating established presence.
Market Position
| fbi.gov | justice.gov | Leads | |
|---|---|---|---|
| Global Rank | #11.6K | #5.2K | justice.gov |
| Category Rank | #84 | #3 | justice.gov |
fbi.gov only
justice.gov only
Market Position · Insight
Each has untapped markets the other serves: fbi.gov could expand into Mexico, Dominican Republic, while justice.gov could target United Kingdom, Australia.
Key Takeaways
- •justice.gov receives 2.3x more monthly traffic than fbi.gov (10.2M vs 4.5M).
- •fbi.gov acquires users primarily through Search (64%), while justice.gov relies on Search (52%). This reflects fundamentally different go-to-market strategies — justice.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while fbi.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •justice.gov receives 2.3x more monthly traffic than fbi.gov (10.2M vs 4.5M).
- •justice.gov keeps visitors significantly longer (3m29s avg session vs fbi.gov's 2m05s), suggesting deeper product engagement or stickier content.
- •They share 35 keywords (140% overlap), indicating direct search competition.
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Report based on data from July 2026