fbi.gov vs house.gov
Market traction comparison · Updated Jul 2026
| fbi.gov | house.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 4.5M | 6.7M | house.gov |
| Bounce Rate | 50.6% | 59.1% | fbi.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 28y 11m | fbi.gov |
fbi.gov leads in 2 of 4 dimensions, while house.gov leads in 1.
Growth Momentum
| fbi.gov | house.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 4.5M | 6.7M | house.gov |
| MoM Change | +5% | +14% | house.gov |
| Avg. Session | 2m05s | 2m08s | house.gov |
| Pages / Visit | 3.7 | 2.5 | fbi.gov |
Growth Momentum · Insight
house.gov is growing +14% while fbi.gov grows +5%. At current trajectory, house.gov could close the traffic gap within 3 months.
Acquisition Strategy
| fbi.gov | house.gov | Leads | |
|---|---|---|---|
| Primary Channel | Search 64% | Search 53% | |
| Bounce Rate | 50.6% | 59.1% | fbi.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 36%
| Keyword | Volume | fbi.gov | house.gov |
|---|---|---|---|
| jeffrey epstein | 6.5M | #4 | #5 |
| unredacted epstein files | 30.0K | #7 | #2 |
| epstein files unredacted | 16.4K | #7 | #6 |
Acquisition Strategy · Insight
fbi.gov acquires users primarily through Search (64%), while house.gov relies on Search (53%). This reflects fundamentally different go-to-market strategies — house.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while fbi.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| fbi.gov | house.gov | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 28y 11m | fbi.gov |
| Registered | Oct 1997 | Oct 1997 | |
| Expires | Aug 2026 | Aug 2026 |
Business Maturity · Insight
fbi.gov has been in the market for over a decade, indicating established presence.
Market Position
| fbi.gov | house.gov | Leads | |
|---|---|---|---|
| Global Rank | #11.6K | #9.9K | house.gov |
| Category Rank | #84 | #50 | house.gov |
Key Takeaways
- •house.gov is growing +14% while fbi.gov grows +5%. At current trajectory, house.gov could close the traffic gap within 3 months.
- •fbi.gov acquires users primarily through Search (64%), while house.gov relies on Search (53%). This reflects fundamentally different go-to-market strategies — house.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while fbi.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •house.gov has 1.5x more traffic (6.7M vs 4.5M), though both operate at comparable scale.
- •Both are growing, with house.gov accelerating faster at +14% vs +5%.
- •fbi.gov has a 9 percentage point lower bounce rate (51% vs 59%), indicating better landing page relevance or more targeted traffic.
- •They share 16 keywords (36% overlap), indicating direct search competition.
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Report based on data from July 2026