fbi.gov vs kompas.id
Market traction comparison · Updated Jul 2026
| fbi.gov | kompas.id | Leads | |
|---|---|---|---|
| Monthly Visits | 4.5M | 3.9M | fbi.gov |
| Bounce Rate | 50.6% | 70.8% | fbi.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 12y 2m | fbi.gov |
fbi.gov leads in 3 of 4 dimensions, while kompas.id leads in 0.
Growth Momentum
| fbi.gov | kompas.id | Leads | |
|---|---|---|---|
| Monthly Visits | 4.5M | 3.9M | fbi.gov |
| MoM Change | +5% | +2% | fbi.gov |
| Avg. Session | 2m05s | 1m17s | fbi.gov |
| Pages / Visit | 3.7 | 1.8 | fbi.gov |
Growth Momentum · Insight
fbi.gov receives 1.2x more monthly traffic than kompas.id (4.5M vs 3.9M).
Acquisition Strategy
| fbi.gov | kompas.id | Leads | |
|---|---|---|---|
| Primary Channel | Search 64% | Search 58% | |
| Bounce Rate | 50.6% | 70.8% | fbi.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 9%
Acquisition Strategy · Insight
fbi.gov acquires users primarily through Search (64%), while kompas.id relies on Search (58%). This reflects fundamentally different go-to-market strategies — kompas.id's higher direct traffic suggests stronger brand recognition or product-led growth, while fbi.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| fbi.gov | kompas.id | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 12y 2m | fbi.gov |
| Registered | Oct 1997 | Jun 2014 | |
| Expires | Aug 2026 | Jun 2026 |
Business Maturity · Insight
fbi.gov has been in the market for over a decade, indicating established presence.
Market Position
| fbi.gov | kompas.id | Leads | |
|---|---|---|---|
| Global Rank | #11.6K | #19.3K | fbi.gov |
| Category Rank | #84 | #29 | kompas.id |
fbi.gov only
kompas.id only
Market Position · Insight
Each has untapped markets the other serves: fbi.gov could expand into Indonesia, Singapore, while kompas.id could target Canada, India.
Key Takeaways
- •fbi.gov receives 1.2x more monthly traffic than kompas.id (4.5M vs 3.9M).
- •fbi.gov acquires users primarily through Search (64%), while kompas.id relies on Search (58%). This reflects fundamentally different go-to-market strategies — kompas.id's higher direct traffic suggests stronger brand recognition or product-led growth, while fbi.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •fbi.gov keeps visitors significantly longer (2m05s avg session vs kompas.id's 1m17s), suggesting deeper product engagement or stickier content.
- •fbi.gov has a 20 percentage point lower bounce rate (51% vs 71%), indicating better landing page relevance or more targeted traffic.
- •With only 9% keyword overlap, they target largely different search audiences.
- •fbi.gov has a 17-year head start in the market.
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Report based on data from July 2026