forbes.com vs newyorker.com
Market traction comparison · Updated Jul 2026
| forbes.com | newyorker.com | Leads | |
|---|---|---|---|
| Monthly Visits | 70.5M | 13.5M | forbes.com |
| Bounce Rate | 69.0% | 58.3% | newyorker.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 33y 2m | 32y 9m | forbes.com |
forbes.com leads in 2 of 4 dimensions, while newyorker.com leads in 1.
Growth Momentum
| forbes.com | newyorker.com | Leads | |
|---|---|---|---|
| Monthly Visits | 70.5M | 13.5M | forbes.com |
| MoM Change | -9% | +7% | newyorker.com |
| Avg. Session | 0m54s | 2m12s | newyorker.com |
| Pages / Visit | 1.5 | 2.3 | newyorker.com |
Growth Momentum · Insight
forbes.com is losing traffic (-9%) despite 70.5M monthly visits. newyorker.com's +7% growth puts it on a trajectory to overtake.
Acquisition Strategy
| forbes.com | newyorker.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 66% | Direct 43% | |
| Bounce Rate | 69.0% | 58.3% | newyorker.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 15%
Acquisition Strategy · Insight
forbes.com acquires users primarily through Search (66%), while newyorker.com relies on Direct (43%). This reflects fundamentally different go-to-market strategies — newyorker.com's higher direct traffic suggests stronger brand recognition or product-led growth, while forbes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| forbes.com | newyorker.com | Leads | |
|---|---|---|---|
| Domain Age | 33y 2m | 32y 9m | forbes.com |
| Registered | Jun 1993 | Nov 1993 | |
| Expires | Jun 2026 | Nov 2027 |
Business Maturity · Insight
forbes.com has been in the market for over a decade, indicating established presence.
Market Position
| forbes.com | newyorker.com | Leads | |
|---|---|---|---|
| Global Rank | #977 | #5.3K | forbes.com |
| Category Rank | #22 | #75 | forbes.com |
forbes.com only
newyorker.com only
Market Position · Insight
Each has untapped markets the other serves: forbes.com could expand into Germany, while newyorker.com could target India.
Key Takeaways
- •forbes.com is losing traffic (-9%) despite 70.5M monthly visits. newyorker.com's +7% growth puts it on a trajectory to overtake.
- •forbes.com acquires users primarily through Search (66%), while newyorker.com relies on Direct (43%). This reflects fundamentally different go-to-market strategies — newyorker.com's higher direct traffic suggests stronger brand recognition or product-led growth, while forbes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •forbes.com receives 5.2x more monthly traffic than newyorker.com (70.5M vs 13.5M).
- •newyorker.com is growing (+7%) while forbes.com is declining (-9%).
- •newyorker.com keeps visitors significantly longer (2m12s avg session vs forbes.com's 0m54s), suggesting deeper product engagement or stickier content.
- •newyorker.com has a 11 percentage point lower bounce rate (58% vs 69%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026