imdb.com vs newyorker.com
Market traction comparison · Updated Jul 2026
| imdb.com | newyorker.com | Leads | |
|---|---|---|---|
| Monthly Visits | 648.3M | 13.5M | imdb.com |
| Bounce Rate | 35.6% | 58.3% | imdb.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 8m | 32y 9m | newyorker.com |
imdb.com leads in 2 of 4 dimensions, while newyorker.com leads in 1.
Growth Momentum
| imdb.com | newyorker.com | Leads | |
|---|---|---|---|
| Monthly Visits | 648.3M | 13.5M | imdb.com |
| MoM Change | +12% | +7% | imdb.com |
| Avg. Session | 2m36s | 2m12s | imdb.com |
| Pages / Visit | 4.5 | 2.3 | imdb.com |
Growth Momentum · Insight
imdb.com receives 47.9x more monthly traffic than newyorker.com (648.3M vs 13.5M).
Acquisition Strategy
| imdb.com | newyorker.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 65% | Direct 43% | |
| Bounce Rate | 35.6% | 58.3% | imdb.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 13%
| Keyword | Volume | imdb.com | newyorker.com |
|---|---|---|---|
| maestro | 143.7K | #5 | #8 |
| clint | 38.3K | #2 | #7 |
Acquisition Strategy · Insight
imdb.com acquires users primarily through Search (65%), while newyorker.com relies on Direct (43%). This reflects fundamentally different go-to-market strategies — newyorker.com's higher direct traffic suggests stronger brand recognition or product-led growth, while imdb.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| imdb.com | newyorker.com | Leads | |
|---|---|---|---|
| Domain Age | 30y 8m | 32y 9m | newyorker.com |
| Registered | Jan 1996 | Nov 1993 | |
| Expires | Jan 2027 | Nov 2027 |
Business Maturity · Insight
newyorker.com has been in the market for over a decade, indicating established presence.
Market Position
| imdb.com | newyorker.com | Leads | |
|---|---|---|---|
| Global Rank | #50 | #5.3K | imdb.com |
| Category Rank | #3 | #75 | imdb.com |
imdb.com only
newyorker.com only
Market Position · Insight
Each has untapped markets the other serves: imdb.com could expand into Australia, while newyorker.com could target India.
Key Takeaways
- •imdb.com receives 47.9x more monthly traffic than newyorker.com (648.3M vs 13.5M).
- •imdb.com acquires users primarily through Search (65%), while newyorker.com relies on Direct (43%). This reflects fundamentally different go-to-market strategies — newyorker.com's higher direct traffic suggests stronger brand recognition or product-led growth, while imdb.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •imdb.com receives 47.9x more monthly traffic than newyorker.com (648.3M vs 13.5M).
- •imdb.com has a 23 percentage point lower bounce rate (36% vs 58%), indicating better landing page relevance or more targeted traffic.
- •imdb.com acquires traffic primarily through Search (65%), while newyorker.com relies on Direct (43%) — fundamentally different acquisition strategies.
- •They share 7 keywords (13% overlap), indicating direct search competition.
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Report based on data from July 2026