nypost.com vs people.com
Market traction comparison · Updated Jul 2026
| nypost.com | people.com | Leads | |
|---|---|---|---|
| Monthly Visits | 102.2M | 159.5M | people.com |
| Bounce Rate | 57.7% | 62.7% | nypost.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 29y 11m | 32y 3m | people.com |
people.com leads in 2 of 4 dimensions, while nypost.com leads in 1.
Growth Momentum
| nypost.com | people.com | Leads | |
|---|---|---|---|
| Monthly Visits | 102.2M | 159.5M | people.com |
| MoM Change | +8% | +5% | nypost.com |
| Avg. Session | 3m08s | 2m13s | nypost.com |
| Pages / Visit | 2.3 | 2.0 | nypost.com |
Growth Momentum · Insight
people.com receives 1.6x more monthly traffic than nypost.com (159.5M vs 102.2M).
Acquisition Strategy
| nypost.com | people.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 50% | Search 40% | |
| Bounce Rate | 57.7% | 62.7% | nypost.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 13%
Acquisition Strategy · Insight
nypost.com acquires users primarily through Direct (50%), while people.com relies on Search (40%). This reflects fundamentally different go-to-market strategies — nypost.com's higher direct traffic suggests stronger brand recognition or product-led growth, while people.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| nypost.com | people.com | Leads | |
|---|---|---|---|
| Domain Age | 29y 11m | 32y 3m | people.com |
| Registered | Sep 1996 | Jun 1994 | |
| Expires | Sep 2026 | May 2026 |
Business Maturity · Insight
people.com has been in the market for over a decade, indicating established presence.
Market Position
| nypost.com | people.com | Leads | |
|---|---|---|---|
| Global Rank | #539 | #339 | people.com |
| Category Rank | #12 | #8 | people.com |
Key Takeaways
- •people.com receives 1.6x more monthly traffic than nypost.com (159.5M vs 102.2M).
- •nypost.com acquires users primarily through Direct (50%), while people.com relies on Search (40%). This reflects fundamentally different go-to-market strategies — nypost.com's higher direct traffic suggests stronger brand recognition or product-led growth, while people.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •people.com has 1.6x more traffic (159.5M vs 102.2M), though both operate at comparable scale.
- •nypost.com acquires traffic primarily through Direct (50%), while people.com relies on Search (40%) — fundamentally different acquisition strategies.
- •They share 7 keywords (13% overlap), indicating direct search competition.
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Report based on data from July 2026