nypost.com vs today.com
Market traction comparison · Updated Jul 2026
| nypost.com | today.com | Leads | |
|---|---|---|---|
| Monthly Visits | 102.2M | 20.9M | nypost.com |
| Bounce Rate | 57.7% | 68.8% | nypost.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 29y 11m | 28y 5m | nypost.com |
nypost.com leads in 3 of 4 dimensions, while today.com leads in 0.
Growth Momentum
| nypost.com | today.com | Leads | |
|---|---|---|---|
| Monthly Visits | 102.2M | 20.9M | nypost.com |
| MoM Change | +8% | +16% | today.com |
| Avg. Session | 3m08s | 0m58s | nypost.com |
| Pages / Visit | 2.3 | 1.5 | nypost.com |
Growth Momentum · Insight
today.com is growing +16% while nypost.com grows +8%. At current trajectory, today.com could close the traffic gap within 17 months.
Acquisition Strategy
| nypost.com | today.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 50% | Search 55% | |
| Bounce Rate | 57.7% | 68.8% | nypost.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 9%
Acquisition Strategy · Insight
nypost.com acquires users primarily through Direct (50%), while today.com relies on Search (55%). This reflects fundamentally different go-to-market strategies — nypost.com's higher direct traffic suggests stronger brand recognition or product-led growth, while today.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| nypost.com | today.com | Leads | |
|---|---|---|---|
| Domain Age | 29y 11m | 28y 5m | nypost.com |
| Registered | Sep 1996 | Apr 1998 | |
| Expires | Sep 2026 | Apr 2027 |
Business Maturity · Insight
nypost.com has been in the market for over a decade, indicating established presence.
Market Position
| nypost.com | today.com | Leads | |
|---|---|---|---|
| Global Rank | #539 | #3.9K | nypost.com |
| Category Rank | #12 | #52 | nypost.com |
nypost.com only
today.com only
Market Position · Insight
Each has untapped markets the other serves: nypost.com could expand into India, while today.com could target Germany.
Key Takeaways
- •today.com is growing +16% while nypost.com grows +8%. At current trajectory, today.com could close the traffic gap within 17 months.
- •nypost.com acquires users primarily through Direct (50%), while today.com relies on Search (55%). This reflects fundamentally different go-to-market strategies — nypost.com's higher direct traffic suggests stronger brand recognition or product-led growth, while today.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •nypost.com receives 4.9x more monthly traffic than today.com (102.2M vs 20.9M).
- •Both are growing, with today.com accelerating faster at +16% vs +8%.
- •nypost.com keeps visitors significantly longer (3m08s avg session vs today.com's 0m58s), suggesting deeper product engagement or stickier content.
- •nypost.com has a 11 percentage point lower bounce rate (58% vs 69%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026