gizmodo.jp vs impress.co.jp
Market traction comparison · Updated Jul 2026
| gizmodo.jp | impress.co.jp | Leads | |
|---|---|---|---|
| Monthly Visits | 8.9M | 39.4M | impress.co.jp |
| Bounce Rate | 31.0% | 60.0% | gizmodo.jp |
| SEO & Keywords | 30 | 30 | Tie |
gizmodo.jp leads in 1 of 3 dimensions, while impress.co.jp leads in 1.
Growth Momentum
| gizmodo.jp | impress.co.jp | Leads | |
|---|---|---|---|
| Monthly Visits | 8.9M | 39.4M | impress.co.jp |
| MoM Change | -10% | -2% | impress.co.jp |
| Avg. Session | 0m30s | 1m33s | impress.co.jp |
| Pages / Visit | 1.5 | 2.1 | impress.co.jp |
Growth Momentum · Insight
impress.co.jp receives 4.4x more monthly traffic than gizmodo.jp (39.4M vs 8.9M).
Acquisition Strategy
| gizmodo.jp | impress.co.jp | Leads | |
|---|---|---|---|
| Primary Channel | Direct 59% | Direct 48% | |
| Bounce Rate | 31.0% | 60.0% | gizmodo.jp |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 15%
Acquisition Strategy · Insight
gizmodo.jp acquires users primarily through Direct (59%), while impress.co.jp relies on Direct (48%). This reflects fundamentally different go-to-market strategies — gizmodo.jp's higher direct traffic suggests stronger brand recognition or product-led growth, while impress.co.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Market Position
| gizmodo.jp | impress.co.jp | Leads | |
|---|---|---|---|
| Global Rank | #9.6K | #1.7K | impress.co.jp |
| Category Rank | #23 | #1 | impress.co.jp |
gizmodo.jp only
impress.co.jp only
Market Position · Insight
Each has untapped markets the other serves: gizmodo.jp could expand into Taiwan, China, while impress.co.jp could target Vietnam, Germany.
Key Takeaways
- •impress.co.jp receives 4.4x more monthly traffic than gizmodo.jp (39.4M vs 8.9M).
- •gizmodo.jp acquires users primarily through Direct (59%), while impress.co.jp relies on Direct (48%). This reflects fundamentally different go-to-market strategies — gizmodo.jp's higher direct traffic suggests stronger brand recognition or product-led growth, while impress.co.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •impress.co.jp receives 4.4x more monthly traffic than gizmodo.jp (39.4M vs 8.9M).
- •impress.co.jp keeps visitors significantly longer (1m33s avg session vs gizmodo.jp's 0m30s), suggesting deeper product engagement or stickier content.
- •gizmodo.jp has a 29 percentage point lower bounce rate (31% vs 60%), indicating better landing page relevance or more targeted traffic.
- •They share 8 keywords (15% overlap), indicating direct search competition.
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Report based on data from July 2026