impress.co.jp vs itmedia.co.jp

Market traction comparison · Updated Jul 2026

impress.co.jp

itmedia.co.jp

	impress.co.jp	itmedia.co.jp	Leads
Monthly Visits	39.4M	89.8M	itmedia.co.jp
Bounce Rate	60.0%	61.9%	impress.co.jp
SEO & Keywords	30	30	Tie

impress.co.jp leads in 1 of 3 dimensions, while itmedia.co.jp leads in 1.

Growth Momentum

impress.co.jpitmedia.co.jp

	impress.co.jp	itmedia.co.jp	Leads
Monthly Visits	39.4M	89.8M	itmedia.co.jp
MoM Change	-2%	-13%	impress.co.jp
Avg. Session	1m33s	1m34s	itmedia.co.jp
Pages / Visit	2.1	1.9	impress.co.jp

Growth Momentum · Insight

itmedia.co.jp receives 2.3x more monthly traffic than impress.co.jp (89.8M vs 39.4M).

Acquisition Strategy

	impress.co.jp	itmedia.co.jp	Leads
Primary Channel	Direct 48%	Direct 31%
Bounce Rate	60.0%	61.9%	impress.co.jp
SEO & Keywords	30	30	—

impress.co.jp

Search 31%Direct 48%Social 6%Referral 14%

itmedia.co.jp

Search 18%Direct 31%Social 5%Referral 45%

SearchDirectSocialReferralPaidEmail

impress.co.jp OnlyShareditmedia.co.jp Only

Keyword Overlap Rate: 30%

Acquisition Strategy · Insight

impress.co.jp acquires users primarily through Direct (48%), while itmedia.co.jp relies on Direct (31%). This reflects fundamentally different go-to-market strategies — impress.co.jp's higher direct traffic suggests stronger brand recognition or product-led growth, while impress.co.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Market Position

	impress.co.jp	itmedia.co.jp	Leads
Global Rank	#1.7K	#665	itmedia.co.jp
Category Rank	#1	#3	impress.co.jp

impress.co.jpitmedia.co.jp

🇯🇵 Japan

97%

99%

🇺🇸 United States

🌐 Taiwan

🇰🇷 South Korea

impress.co.jp only

🌐 China 0%

itmedia.co.jp only

🇨🇦 Canada 0%

Market Position · Insight

Each has untapped markets the other serves: impress.co.jp could expand into Canada, while itmedia.co.jp could target China.

Key Takeaways

•itmedia.co.jp receives 2.3x more monthly traffic than impress.co.jp (89.8M vs 39.4M).
•impress.co.jp acquires users primarily through Direct (48%), while itmedia.co.jp relies on Direct (31%). This reflects fundamentally different go-to-market strategies — impress.co.jp's higher direct traffic suggests stronger brand recognition or product-led growth, while impress.co.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
•itmedia.co.jp receives 2.3x more monthly traffic than impress.co.jp (89.8M vs 39.4M).
•impress.co.jp acquires traffic primarily through Direct (48%), while itmedia.co.jp relies on Referral (45%) — fundamentally different acquisition strategies.
•They share 14 keywords (30% overlap), indicating direct search competition.

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