amazon.co.jp vs impress.co.jp
Market traction comparison · Updated Jul 2026
amazon.co.jp| amazon.co.jp | impress.co.jp | Leads | |
|---|---|---|---|
| Monthly Visits | 485.8M | 39.4M | amazon.co.jp |
| Bounce Rate | 36.5% | 60.0% | amazon.co.jp |
| SEO & Keywords | 30 | 30 | Tie |
amazon.co.jp leads in 2 of 3 dimensions, while impress.co.jp leads in 0.
Growth Momentum
| amazon.co.jp | impress.co.jp | Leads | |
|---|---|---|---|
| Monthly Visits | 485.8M | 39.4M | amazon.co.jp |
| MoM Change | +10% | -2% | amazon.co.jp |
| Avg. Session | 6m59s | 1m33s | amazon.co.jp |
| Pages / Visit | 8.0 | 2.1 | amazon.co.jp |
Growth Momentum · Insight
impress.co.jp is losing traffic (-2%) despite 39.4M monthly visits. amazon.co.jp's +10% growth puts it on a trajectory to overtake.
Acquisition Strategy
| amazon.co.jp | impress.co.jp | Leads | |
|---|---|---|---|
| Primary Channel | Direct 46% | Direct 48% | |
| Bounce Rate | 36.5% | 60.0% | amazon.co.jp |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 400%
Acquisition Strategy · Insight
amazon.co.jp acquires users primarily through Direct (46%), while impress.co.jp relies on Direct (48%). This reflects fundamentally different go-to-market strategies — impress.co.jp's higher direct traffic suggests stronger brand recognition or product-led growth, while amazon.co.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Market Position
| amazon.co.jp | impress.co.jp | Leads | |
|---|---|---|---|
| Global Rank | #58 | #1.7K | amazon.co.jp |
| Category Rank | #1 | #1 | — |
amazon.co.jp only
impress.co.jp only
Market Position · Insight
Each has untapped markets the other serves: amazon.co.jp could expand into China, while impress.co.jp could target Hong Kong SAR China.
Key Takeaways
- •impress.co.jp is losing traffic (-2%) despite 39.4M monthly visits. amazon.co.jp's +10% growth puts it on a trajectory to overtake.
- •amazon.co.jp acquires users primarily through Direct (46%), while impress.co.jp relies on Direct (48%). This reflects fundamentally different go-to-market strategies — impress.co.jp's higher direct traffic suggests stronger brand recognition or product-led growth, while amazon.co.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •amazon.co.jp receives 12.3x more monthly traffic than impress.co.jp (485.8M vs 39.4M).
- •amazon.co.jp is growing (+10%) while impress.co.jp is declining (-2%).
- •amazon.co.jp keeps visitors significantly longer (6m59s avg session vs impress.co.jp's 1m33s), suggesting deeper product engagement or stickier content.
- •amazon.co.jp has a 23 percentage point lower bounce rate (37% vs 60%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026