globo.com vs r7.com

Market traction comparison · Updated Jul 2026

globo.com faviconglobo.com
VS
r7.com faviconr7.com
 globo.comr7.comLeads
Monthly Visits716.3M18.8Mglobo.com
Bounce Rate51.7%64.7%globo.com
SEO & Keywords3030Tie
Domain Age27y 8m30y 4mr7.com

globo.com leads in 2 of 4 dimensions, while r7.com leads in 1.

Growth Momentum

Growth Momentum
globo.comr7.com
 globo.comr7.comLeads
Monthly Visits716.3M18.8Mglobo.com
MoM Change-5%-6%globo.com
Avg. Session2m56s1m42sglobo.com
Pages / Visit2.11.6globo.com

Growth Momentum · Insight

globo.com receives 38.2x more monthly traffic than r7.com (716.3M vs 18.8M).

Acquisition Strategy

 globo.comr7.comLeads
Primary ChannelDirect 62%Direct 65%
Bounce Rate51.7%64.7%globo.com
SEO & Keywords3030
globo.com
Search 26%Direct 62%Social 4%Referral 7%Email 2%
r7.com
Search 30%Direct 65%Social 3%Referral 1%
SearchDirectSocialReferralPaidEmail
14
16
14
globo.com OnlySharedr7.com Only

Keyword Overlap Rate: 36%

Acquisition Strategy · Insight

globo.com acquires users primarily through Direct (62%), while r7.com relies on Direct (65%). This reflects fundamentally different go-to-market strategies — r7.com's higher direct traffic suggests stronger brand recognition or product-led growth, while r7.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 globo.comr7.comLeads
Domain Age27y 8m30y 4mr7.com
RegisteredDec 1998Apr 1996
ExpiresDec 2026Apr 2027

Business Maturity · Insight

r7.com has been in the market for over a decade, indicating established presence.

Market Position

 globo.comr7.comLeads
Global Rank#81#4.5Kglobo.com
Category Rank#1#16globo.com
globo.comr7.com
🇧🇷 Brazil
96%
94%
🇺🇸 United States
2%
2%
🌐 Portugal
1%
1%

globo.com only

🇨🇦 Canada 0%🇩🇪 Germany 0%

r7.com only

🌐 Thailand 0%🇬🇧 United Kingdom 0%

Market Position · Insight

Each has untapped markets the other serves: globo.com could expand into Thailand, United Kingdom, while r7.com could target Canada, Germany.

Key Takeaways

  • globo.com receives 38.2x more monthly traffic than r7.com (716.3M vs 18.8M).
  • globo.com acquires users primarily through Direct (62%), while r7.com relies on Direct (65%). This reflects fundamentally different go-to-market strategies — r7.com's higher direct traffic suggests stronger brand recognition or product-led growth, while r7.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • globo.com receives 38.2x more monthly traffic than r7.com (716.3M vs 18.8M).
  • globo.com keeps visitors significantly longer (2m56s avg session vs r7.com's 1m42s), suggesting deeper product engagement or stickier content.
  • globo.com has a 13 percentage point lower bounce rate (52% vs 65%), indicating better landing page relevance or more targeted traffic.
  • They share 16 keywords (36% overlap), indicating direct search competition.

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Report based on data from July 2026