estadao.com.br vs r7.com
Market traction comparison · Updated Jul 2026
| estadao.com.br | r7.com | Leads | |
|---|---|---|---|
| Monthly Visits | 24.5M | 18.8M | estadao.com.br |
| Bounce Rate | 52.4% | 64.7% | estadao.com.br |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 29y | 30y 4m | r7.com |
estadao.com.br leads in 2 of 4 dimensions, while r7.com leads in 1.
Growth Momentum
| estadao.com.br | r7.com | Leads | |
|---|---|---|---|
| Monthly Visits | 24.5M | 18.8M | estadao.com.br |
| MoM Change | +6% | -6% | estadao.com.br |
| Avg. Session | 1m55s | 1m42s | estadao.com.br |
| Pages / Visit | 1.8 | 1.6 | estadao.com.br |
Growth Momentum · Insight
r7.com is losing traffic (-6%) despite 18.8M monthly visits. estadao.com.br's +6% growth puts it on a trajectory to overtake.
Acquisition Strategy
| estadao.com.br | r7.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 45% | Direct 65% | |
| Bounce Rate | 52.4% | 64.7% | estadao.com.br |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 11%
Acquisition Strategy · Insight
estadao.com.br acquires users primarily through Direct (45%), while r7.com relies on Direct (65%). This reflects fundamentally different go-to-market strategies — r7.com's higher direct traffic suggests stronger brand recognition or product-led growth, while r7.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| estadao.com.br | r7.com | Leads | |
|---|---|---|---|
| Domain Age | 29y | 30y 4m | r7.com |
| Registered | Aug 1997 | Apr 1996 | |
| Expires | Aug 2029 | Apr 2027 |
Business Maturity · Insight
r7.com has been in the market for over a decade, indicating established presence.
Market Position
| estadao.com.br | r7.com | Leads | |
|---|---|---|---|
| Global Rank | #3.1K | #4.5K | estadao.com.br |
| Category Rank | #12 | #16 | estadao.com.br |
estadao.com.br only
r7.com only
Market Position · Insight
Each has untapped markets the other serves: estadao.com.br could expand into Thailand, United Kingdom, while r7.com could target France, Germany.
Key Takeaways
- •r7.com is losing traffic (-6%) despite 18.8M monthly visits. estadao.com.br's +6% growth puts it on a trajectory to overtake.
- •estadao.com.br acquires users primarily through Direct (45%), while r7.com relies on Direct (65%). This reflects fundamentally different go-to-market strategies — r7.com's higher direct traffic suggests stronger brand recognition or product-led growth, while r7.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •estadao.com.br has 1.3x more traffic (24.5M vs 18.8M), though both operate at comparable scale.
- •estadao.com.br is growing (+6%) while r7.com is declining (-6%).
- •estadao.com.br has a 12 percentage point lower bounce rate (52% vs 65%), indicating better landing page relevance or more targeted traffic.
- •They share 6 keywords (11% overlap), indicating direct search competition.
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Report based on data from July 2026