globo.com vs terra.com.br
Market traction comparison · Updated Jul 2026
| globo.com | terra.com.br | Leads | |
|---|---|---|---|
| Monthly Visits | 716.3M | 43.0M | globo.com |
| Bounce Rate | 51.7% | 58.4% | globo.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 27y 8m | — |
globo.com leads in 2 of 3 dimensions, while terra.com.br leads in 0.
Growth Momentum
| globo.com | terra.com.br | Leads | |
|---|---|---|---|
| Monthly Visits | 716.3M | 43.0M | globo.com |
| MoM Change | -5% | +13% | terra.com.br |
| Avg. Session | 2m56s | 2m54s | globo.com |
| Pages / Visit | 2.1 | 3.9 | terra.com.br |
Growth Momentum · Insight
globo.com is losing traffic (-5%) despite 716.3M monthly visits. terra.com.br's +13% growth puts it on a trajectory to overtake.
Acquisition Strategy
| globo.com | terra.com.br | Leads | |
|---|---|---|---|
| Primary Channel | Direct 62% | Direct 57% | |
| Bounce Rate | 51.7% | 58.4% | globo.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 43%
Acquisition Strategy · Insight
globo.com acquires users primarily through Direct (62%), while terra.com.br relies on Direct (57%). This reflects fundamentally different go-to-market strategies — globo.com's higher direct traffic suggests stronger brand recognition or product-led growth, while terra.com.br's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| globo.com | terra.com.br | Leads | |
|---|---|---|---|
| Domain Age | 27y 8m | — | |
| Registered | Dec 1998 | — | |
| Expires | Dec 2026 | — |
Market Position
| globo.com | terra.com.br | Leads | |
|---|---|---|---|
| Global Rank | #81 | #1.1K | globo.com |
| Category Rank | #1 | #5 | globo.com |
Key Takeaways
- •globo.com is losing traffic (-5%) despite 716.3M monthly visits. terra.com.br's +13% growth puts it on a trajectory to overtake.
- •globo.com acquires users primarily through Direct (62%), while terra.com.br relies on Direct (57%). This reflects fundamentally different go-to-market strategies — globo.com's higher direct traffic suggests stronger brand recognition or product-led growth, while terra.com.br's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •globo.com receives 16.6x more monthly traffic than terra.com.br (716.3M vs 43.0M).
- •terra.com.br is growing (+13%) while globo.com is declining (-5%).
- •They share 18 keywords (43% overlap), indicating direct search competition.
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Report based on data from July 2026