hindustantimes.com vs ndtv.com
Market traction comparison · Updated Jul 2026
| hindustantimes.com | ndtv.com | Leads | |
|---|---|---|---|
| Monthly Visits | 94.3M | 101.6M | ndtv.com |
| Bounce Rate | 51.3% | 41.2% | ndtv.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y | 29y 11m | hindustantimes.com |
ndtv.com leads in 2 of 4 dimensions, while hindustantimes.com leads in 1.
Growth Momentum
| hindustantimes.com | ndtv.com | Leads | |
|---|---|---|---|
| Monthly Visits | 94.3M | 101.6M | ndtv.com |
| MoM Change | +0% | +9% | ndtv.com |
| Avg. Session | 2m10s | 2m48s | ndtv.com |
| Pages / Visit | 2.1 | 1.7 | hindustantimes.com |
Growth Momentum · Insight
ndtv.com receives 1.1x more monthly traffic than hindustantimes.com (101.6M vs 94.3M).
Acquisition Strategy
| hindustantimes.com | ndtv.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 53% | Direct 53% | |
| Bounce Rate | 51.3% | 41.2% | ndtv.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 13%
| Keyword | Volume | hindustantimes.com | ndtv.com |
|---|---|---|---|
| aktu one view | 68.6K | #6 | #10 |
Acquisition Strategy · Insight
hindustantimes.com acquires users primarily through Search (53%), while ndtv.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — ndtv.com's higher direct traffic suggests stronger brand recognition or product-led growth, while hindustantimes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| hindustantimes.com | ndtv.com | Leads | |
|---|---|---|---|
| Domain Age | 30y | 29y 11m | hindustantimes.com |
| Registered | Aug 1996 | Sep 1996 | |
| Expires | Aug 2027 | Sep 2032 |
Business Maturity · Insight
hindustantimes.com has been in the market for over a decade, indicating established presence.
Market Position
| hindustantimes.com | ndtv.com | Leads | |
|---|---|---|---|
| Global Rank | #638 | #364 | ndtv.com |
| Category Rank | #8 | #4 | ndtv.com |
hindustantimes.com only
ndtv.com only
Market Position · Insight
Each has untapped markets the other serves: hindustantimes.com could expand into United Arab Emirates, while ndtv.com could target Australia.
Key Takeaways
- •ndtv.com receives 1.1x more monthly traffic than hindustantimes.com (101.6M vs 94.3M).
- •hindustantimes.com acquires users primarily through Search (53%), while ndtv.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — ndtv.com's higher direct traffic suggests stronger brand recognition or product-led growth, while hindustantimes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •ndtv.com has a 10 percentage point lower bounce rate (41% vs 51%), indicating better landing page relevance or more targeted traffic.
- •hindustantimes.com acquires traffic primarily through Search (53%), while ndtv.com relies on Direct (53%) — fundamentally different acquisition strategies.
- •They share 7 keywords (13% overlap), indicating direct search competition.
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Report based on data from July 2026