hindustantimes.com vs ndtv.com

Market traction comparison · Updated Jul 2026

hindustantimes.com faviconhindustantimes.com
VS
ndtv.com faviconndtv.com
 hindustantimes.comndtv.comLeads
Monthly Visits94.3M101.6Mndtv.com
Bounce Rate51.3%41.2%ndtv.com
SEO & Keywords3030Tie
Domain Age30y29y 11mhindustantimes.com

ndtv.com leads in 2 of 4 dimensions, while hindustantimes.com leads in 1.

Growth Momentum

Growth Momentum
hindustantimes.comndtv.com
 hindustantimes.comndtv.comLeads
Monthly Visits94.3M101.6Mndtv.com
MoM Change+0%+9%ndtv.com
Avg. Session2m10s2m48sndtv.com
Pages / Visit2.11.7hindustantimes.com

Growth Momentum · Insight

ndtv.com receives 1.1x more monthly traffic than hindustantimes.com (101.6M vs 94.3M).

Acquisition Strategy

 hindustantimes.comndtv.comLeads
Primary ChannelSearch 53%Direct 53%
Bounce Rate51.3%41.2%ndtv.com
SEO & Keywords3030
hindustantimes.com
Search 53%Direct 36%Social 3%Referral 8%
ndtv.com
Search 39%Direct 53%Social 3%Referral 4%Email 1%
SearchDirectSocialReferralPaidEmail
23
7
23
hindustantimes.com OnlySharedndtv.com Only

Keyword Overlap Rate: 13%

KeywordVolumehindustantimes.comndtv.com
aktu one view68.6K#6#10

Acquisition Strategy · Insight

hindustantimes.com acquires users primarily through Search (53%), while ndtv.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — ndtv.com's higher direct traffic suggests stronger brand recognition or product-led growth, while hindustantimes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 hindustantimes.comndtv.comLeads
Domain Age30y29y 11mhindustantimes.com
RegisteredAug 1996Sep 1996
ExpiresAug 2027Sep 2032

Business Maturity · Insight

hindustantimes.com has been in the market for over a decade, indicating established presence.

Market Position

 hindustantimes.comndtv.comLeads
Global Rank#638#364ndtv.com
Category Rank#8#4ndtv.com
hindustantimes.comndtv.com
🇮🇳 India
57%
52%
🇺🇸 United States
25%
26%
🇬🇧 United Kingdom
3%
5%
🇨🇦 Canada
3%
4%

hindustantimes.com only

🇦🇺 Australia 2%

ndtv.com only

🌐 United Arab Emirates 3%

Market Position · Insight

Each has untapped markets the other serves: hindustantimes.com could expand into United Arab Emirates, while ndtv.com could target Australia.

Key Takeaways

  • ndtv.com receives 1.1x more monthly traffic than hindustantimes.com (101.6M vs 94.3M).
  • hindustantimes.com acquires users primarily through Search (53%), while ndtv.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — ndtv.com's higher direct traffic suggests stronger brand recognition or product-led growth, while hindustantimes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • ndtv.com has a 10 percentage point lower bounce rate (41% vs 51%), indicating better landing page relevance or more targeted traffic.
  • hindustantimes.com acquires traffic primarily through Search (53%), while ndtv.com relies on Direct (53%) — fundamentally different acquisition strategies.
  • They share 7 keywords (13% overlap), indicating direct search competition.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

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Report based on data from July 2026