ndtv.com vs thehindu.com
Market traction comparison · Updated Jul 2026
| ndtv.com | thehindu.com | Leads | |
|---|---|---|---|
| Monthly Visits | 101.6M | 76.3M | ndtv.com |
| Bounce Rate | 41.2% | 42.6% | ndtv.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 29y 11m | 30y 6m | thehindu.com |
ndtv.com leads in 2 of 4 dimensions, while thehindu.com leads in 1.
Growth Momentum
| ndtv.com | thehindu.com | Leads | |
|---|---|---|---|
| Monthly Visits | 101.6M | 76.3M | ndtv.com |
| MoM Change | +9% | +13% | thehindu.com |
| Avg. Session | 2m48s | 1m01s | ndtv.com |
| Pages / Visit | 1.7 | 1.8 | thehindu.com |
Growth Momentum · Insight
ndtv.com receives 1.3x more monthly traffic than thehindu.com (101.6M vs 76.3M).
Acquisition Strategy
| ndtv.com | thehindu.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 53% | Search 54% | |
| Bounce Rate | 41.2% | 42.6% | ndtv.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 13%
Acquisition Strategy · Insight
ndtv.com acquires users primarily through Direct (53%), while thehindu.com relies on Search (54%). This reflects fundamentally different go-to-market strategies — ndtv.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thehindu.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ndtv.com | thehindu.com | Leads | |
|---|---|---|---|
| Domain Age | 29y 11m | 30y 6m | thehindu.com |
| Registered | Sep 1996 | Feb 1996 | |
| Expires | Sep 2032 | Mar 2028 |
Business Maturity · Insight
thehindu.com has been in the market for over a decade, indicating established presence.
Market Position
| ndtv.com | thehindu.com | Leads | |
|---|---|---|---|
| Global Rank | #364 | #849 | ndtv.com |
| Category Rank | #4 | #12 | ndtv.com |
Key Takeaways
- •ndtv.com receives 1.3x more monthly traffic than thehindu.com (101.6M vs 76.3M).
- •ndtv.com acquires users primarily through Direct (53%), while thehindu.com relies on Search (54%). This reflects fundamentally different go-to-market strategies — ndtv.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thehindu.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •ndtv.com has 1.3x more traffic (101.6M vs 76.3M), though both operate at comparable scale.
- •ndtv.com keeps visitors significantly longer (2m48s avg session vs thehindu.com's 1m01s), suggesting deeper product engagement or stickier content.
- •ndtv.com acquires traffic primarily through Direct (53%), while thehindu.com relies on Search (54%) — fundamentally different acquisition strategies.
- •They share 7 keywords (13% overlap), indicating direct search competition.
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Report based on data from July 2026