indiatimes.com vs ndtv.com
Market traction comparison · Updated Jul 2026
| indiatimes.com | ndtv.com | Leads | |
|---|---|---|---|
| Monthly Visits | 288.6M | 101.6M | indiatimes.com |
| Bounce Rate | 57.3% | 41.2% | ndtv.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 29y 9m | 29y 11m | ndtv.com |
ndtv.com leads in 2 of 4 dimensions, while indiatimes.com leads in 1.
Growth Momentum
| indiatimes.com | ndtv.com | Leads | |
|---|---|---|---|
| Monthly Visits | 288.6M | 101.6M | indiatimes.com |
| MoM Change | +18% | +9% | indiatimes.com |
| Avg. Session | 2m30s | 2m48s | ndtv.com |
| Pages / Visit | 2.3 | 1.7 | indiatimes.com |
Growth Momentum · Insight
indiatimes.com is growing +18% while ndtv.com grows +9%. At current trajectory, indiatimes.com could close the traffic gap within 4 months.
Acquisition Strategy
| indiatimes.com | ndtv.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 46% | Direct 53% | |
| Bounce Rate | 57.3% | 41.2% | ndtv.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 40%
| Keyword | Volume | indiatimes.com | ndtv.com |
|---|---|---|---|
| aktu one view | 68.6K | #3 | #10 |
Acquisition Strategy · Insight
indiatimes.com acquires users primarily through Search (46%), while ndtv.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — ndtv.com's higher direct traffic suggests stronger brand recognition or product-led growth, while indiatimes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| indiatimes.com | ndtv.com | Leads | |
|---|---|---|---|
| Domain Age | 29y 9m | 29y 11m | ndtv.com |
| Registered | Nov 1996 | Sep 1996 | |
| Expires | Nov 2026 | Sep 2032 |
Business Maturity · Insight
ndtv.com has been in the market for over a decade, indicating established presence.
Market Position
| indiatimes.com | ndtv.com | Leads | |
|---|---|---|---|
| Global Rank | #169 | #364 | indiatimes.com |
| Category Rank | #1 | #4 | indiatimes.com |
Key Takeaways
- •indiatimes.com is growing +18% while ndtv.com grows +9%. At current trajectory, indiatimes.com could close the traffic gap within 4 months.
- •indiatimes.com acquires users primarily through Search (46%), while ndtv.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — ndtv.com's higher direct traffic suggests stronger brand recognition or product-led growth, while indiatimes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •indiatimes.com receives 2.8x more monthly traffic than ndtv.com (288.6M vs 101.6M).
- •Both are growing, with indiatimes.com accelerating faster at +18% vs +9%.
- •ndtv.com has a 16 percentage point lower bounce rate (41% vs 57%), indicating better landing page relevance or more targeted traffic.
- •indiatimes.com acquires traffic primarily through Search (46%), while ndtv.com relies on Direct (53%) — fundamentally different acquisition strategies.
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Report based on data from July 2026