hotstar.com vs ndtv.com
Market traction comparison · Updated Jul 2026
| hotstar.com | ndtv.com | Leads | |
|---|---|---|---|
| Monthly Visits | 190.1M | 101.6M | hotstar.com |
| Bounce Rate | 22.8% | 41.2% | hotstar.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 6m | 29y 11m | hotstar.com |
hotstar.com leads in 3 of 4 dimensions, while ndtv.com leads in 0.
Growth Momentum
| hotstar.com | ndtv.com | Leads | |
|---|---|---|---|
| Monthly Visits | 190.1M | 101.6M | hotstar.com |
| MoM Change | +11% | +9% | hotstar.com |
| Avg. Session | 7m12s | 2m48s | hotstar.com |
| Pages / Visit | 4.9 | 1.7 | hotstar.com |
Growth Momentum · Insight
hotstar.com receives 1.9x more monthly traffic than ndtv.com (190.1M vs 101.6M).
Acquisition Strategy
| hotstar.com | ndtv.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 63% | Direct 53% | |
| Bounce Rate | 22.8% | 41.2% | hotstar.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 40%
Acquisition Strategy · Insight
hotstar.com acquires users primarily through Direct (63%), while ndtv.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — hotstar.com's higher direct traffic suggests stronger brand recognition or product-led growth, while ndtv.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| hotstar.com | ndtv.com | Leads | |
|---|---|---|---|
| Domain Age | 30y 6m | 29y 11m | hotstar.com |
| Registered | Feb 1996 | Sep 1996 | |
| Expires | Sep 2033 | Sep 2032 |
Business Maturity · Insight
hotstar.com has been in the market for over a decade, indicating established presence.
Market Position
| hotstar.com | ndtv.com | Leads | |
|---|---|---|---|
| Global Rank | #217 | #364 | hotstar.com |
| Category Rank | #2 | #4 | hotstar.com |
hotstar.com only
ndtv.com only
Market Position · Insight
Each has untapped markets the other serves: hotstar.com could expand into United Arab Emirates, while ndtv.com could target Singapore.
Key Takeaways
- •hotstar.com receives 1.9x more monthly traffic than ndtv.com (190.1M vs 101.6M).
- •hotstar.com acquires users primarily through Direct (63%), while ndtv.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — hotstar.com's higher direct traffic suggests stronger brand recognition or product-led growth, while ndtv.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •hotstar.com has 1.9x more traffic (190.1M vs 101.6M), though both operate at comparable scale.
- •hotstar.com keeps visitors significantly longer (7m12s avg session vs ndtv.com's 2m48s), suggesting deeper product engagement or stickier content.
- •hotstar.com has a 18 percentage point lower bounce rate (23% vs 41%), indicating better landing page relevance or more targeted traffic.
- •They share 17 keywords (40% overlap), indicating direct search competition.
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Report based on data from July 2026