indiatoday.in vs ndtv.com
Market traction comparison · Updated Jul 2026
| indiatoday.in | ndtv.com | Leads | |
|---|---|---|---|
| Monthly Visits | 56.3M | 101.6M | ndtv.com |
| Bounce Rate | 50.0% | 41.2% | ndtv.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 21y 8m | 29y 11m | ndtv.com |
ndtv.com leads in 3 of 4 dimensions, while indiatoday.in leads in 0.
Growth Momentum
| indiatoday.in | ndtv.com | Leads | |
|---|---|---|---|
| Monthly Visits | 56.3M | 101.6M | ndtv.com |
| MoM Change | +10% | +9% | indiatoday.in |
| Avg. Session | 1m09s | 2m48s | ndtv.com |
| Pages / Visit | 1.8 | 1.7 | indiatoday.in |
Growth Momentum · Insight
ndtv.com receives 1.8x more monthly traffic than indiatoday.in (101.6M vs 56.3M).
Acquisition Strategy
| indiatoday.in | ndtv.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 52% | Direct 53% | |
| Bounce Rate | 50.0% | 41.2% | ndtv.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 15%
Acquisition Strategy · Insight
indiatoday.in acquires users primarily through Search (52%), while ndtv.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — ndtv.com's higher direct traffic suggests stronger brand recognition or product-led growth, while indiatoday.in's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| indiatoday.in | ndtv.com | Leads | |
|---|---|---|---|
| Domain Age | 21y 8m | 29y 11m | ndtv.com |
| Registered | Jan 2005 | Sep 1996 | |
| Expires | Jan 2031 | Sep 2032 |
Business Maturity · Insight
ndtv.com has been in the market for over a decade, indicating established presence.
Market Position
| indiatoday.in | ndtv.com | Leads | |
|---|---|---|---|
| Global Rank | #1.3K | #364 | ndtv.com |
| Category Rank | #17 | #4 | ndtv.com |
indiatoday.in only
ndtv.com only
Market Position · Insight
Each has untapped markets the other serves: indiatoday.in could expand into Canada, while ndtv.com could target Australia.
Key Takeaways
- •ndtv.com receives 1.8x more monthly traffic than indiatoday.in (101.6M vs 56.3M).
- •indiatoday.in acquires users primarily through Search (52%), while ndtv.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — ndtv.com's higher direct traffic suggests stronger brand recognition or product-led growth, while indiatoday.in's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •ndtv.com has 1.8x more traffic (101.6M vs 56.3M), though both operate at comparable scale.
- •ndtv.com keeps visitors significantly longer (2m48s avg session vs indiatoday.in's 1m09s), suggesting deeper product engagement or stickier content.
- •ndtv.com has a 9 percentage point lower bounce rate (41% vs 50%), indicating better landing page relevance or more targeted traffic.
- •indiatoday.in acquires traffic primarily through Search (52%), while ndtv.com relies on Direct (53%) — fundamentally different acquisition strategies.
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Report based on data from July 2026