indiatimes.com vs theatlantic.com
Market traction comparison · Updated Jul 2026
| indiatimes.com | theatlantic.com | Leads | |
|---|---|---|---|
| Monthly Visits | 288.6M | 29.0M | indiatimes.com |
| Bounce Rate | 57.3% | 58.3% | indiatimes.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 29y 9m | 31y | theatlantic.com |
indiatimes.com leads in 2 of 4 dimensions, while theatlantic.com leads in 1.
Growth Momentum
| indiatimes.com | theatlantic.com | Leads | |
|---|---|---|---|
| Monthly Visits | 288.6M | 29.0M | indiatimes.com |
| MoM Change | +18% | +11% | indiatimes.com |
| Avg. Session | 2m30s | 2m31s | theatlantic.com |
| Pages / Visit | 2.3 | 2.3 | theatlantic.com |
Growth Momentum · Insight
indiatimes.com is growing +18% while theatlantic.com grows +11%. At current trajectory, indiatimes.com could close the traffic gap within 5 months.
Acquisition Strategy
| indiatimes.com | theatlantic.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 46% | Direct 49% | |
| Bounce Rate | 57.3% | 58.3% | indiatimes.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 5%
Acquisition Strategy · Insight
indiatimes.com acquires users primarily through Search (46%), while theatlantic.com relies on Direct (49%). This reflects fundamentally different go-to-market strategies — theatlantic.com's higher direct traffic suggests stronger brand recognition or product-led growth, while indiatimes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| indiatimes.com | theatlantic.com | Leads | |
|---|---|---|---|
| Domain Age | 29y 9m | 31y | theatlantic.com |
| Registered | Nov 1996 | Aug 1995 | |
| Expires | Nov 2026 | Aug 2027 |
Business Maturity · Insight
theatlantic.com has been in the market for over a decade, indicating established presence.
Market Position
| indiatimes.com | theatlantic.com | Leads | |
|---|---|---|---|
| Global Rank | #169 | #2.3K | indiatimes.com |
| Category Rank | #1 | #33 | indiatimes.com |
indiatimes.com only
theatlantic.com only
Market Position · Insight
Each has untapped markets the other serves: indiatimes.com could expand into Germany, Australia, while theatlantic.com could target India, United Arab Emirates.
Key Takeaways
- •indiatimes.com is growing +18% while theatlantic.com grows +11%. At current trajectory, indiatimes.com could close the traffic gap within 5 months.
- •indiatimes.com acquires users primarily through Search (46%), while theatlantic.com relies on Direct (49%). This reflects fundamentally different go-to-market strategies — theatlantic.com's higher direct traffic suggests stronger brand recognition or product-led growth, while indiatimes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •indiatimes.com receives 9.9x more monthly traffic than theatlantic.com (288.6M vs 29.0M).
- •Both are growing, with indiatimes.com accelerating faster at +18% vs +11%.
- •indiatimes.com acquires traffic primarily through Search (46%), while theatlantic.com relies on Direct (49%) — fundamentally different acquisition strategies.
- •With only 5% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026