last.fm vs semrush.com
Market traction comparison · Updated Jul 2026
| last.fm | semrush.com | Leads | |
|---|---|---|---|
| Monthly Visits | 24.5M | 12.9M | last.fm |
| Bounce Rate | 40.4% | 48.8% | last.fm |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 24y 5m | 17y 11m | last.fm |
last.fm leads in 3 of 4 dimensions, while semrush.com leads in 0.
Growth Momentum
| last.fm | semrush.com | Leads | |
|---|---|---|---|
| Monthly Visits | 24.5M | 12.9M | last.fm |
| MoM Change | +3% | +2% | last.fm |
| Avg. Session | 5m30s | 2m46s | last.fm |
| Pages / Visit | 6.8 | 4.2 | last.fm |
Growth Momentum · Insight
last.fm receives 1.9x more monthly traffic than semrush.com (24.5M vs 12.9M).
Acquisition Strategy
| last.fm | semrush.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 67% | Search 50% | |
| Bounce Rate | 40.4% | 48.8% | last.fm |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 15%
Acquisition Strategy · Insight
last.fm acquires users primarily through Direct (67%), while semrush.com relies on Search (50%). This reflects fundamentally different go-to-market strategies — last.fm's higher direct traffic suggests stronger brand recognition or product-led growth, while semrush.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| last.fm | semrush.com | Leads | |
|---|---|---|---|
| Domain Age | 24y 5m | 17y 11m | last.fm |
| Registered | Mar 2002 | Oct 2008 | |
| Expires | Mar 2027 | Oct 2035 |
Business Maturity · Insight
last.fm has been in the market for over a decade, indicating established presence.
Market Position
| last.fm | semrush.com | Leads | |
|---|---|---|---|
| Global Rank | #1.7K | #4.0K | last.fm |
| Category Rank | #18 | #6 | semrush.com |
| PH Upvotes | — | 18 |
last.fm only
semrush.com only
Market Position · Insight
Each has untapped markets the other serves: last.fm could expand into India, France, while semrush.com could target Brazil, Canada.
Key Takeaways
- •last.fm receives 1.9x more monthly traffic than semrush.com (24.5M vs 12.9M).
- •last.fm acquires users primarily through Direct (67%), while semrush.com relies on Search (50%). This reflects fundamentally different go-to-market strategies — last.fm's higher direct traffic suggests stronger brand recognition or product-led growth, while semrush.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •last.fm has 1.9x more traffic (24.5M vs 12.9M), though both operate at comparable scale.
- •last.fm keeps visitors significantly longer (5m30s avg session vs semrush.com's 2m46s), suggesting deeper product engagement or stickier content.
- •last.fm has a 8 percentage point lower bounce rate (40% vs 49%), indicating better landing page relevance or more targeted traffic.
- •last.fm acquires traffic primarily through Direct (67%), while semrush.com relies on Search (50%) — fundamentally different acquisition strategies.
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Report based on data from July 2026