latimes.com vs state.gov
Market traction comparison · Updated Jul 2026
| latimes.com | state.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 23.1M | 27.2M | state.gov |
| Bounce Rate | 68.1% | 36.6% | state.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 35y 8m | 28y 11m | latimes.com |
state.gov leads in 2 of 4 dimensions, while latimes.com leads in 1.
Growth Momentum
| latimes.com | state.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 23.1M | 27.2M | state.gov |
| MoM Change | -7% | +6% | state.gov |
| Avg. Session | 1m51s | 8m25s | state.gov |
| Pages / Visit | 1.9 | 8.2 | state.gov |
Growth Momentum · Insight
latimes.com is losing traffic (-7%) despite 23.1M monthly visits. state.gov's +6% growth puts it on a trajectory to overtake.
Acquisition Strategy
| latimes.com | state.gov | Leads | |
|---|---|---|---|
| Primary Channel | Direct 44% | Search 49% | |
| Bounce Rate | 68.1% | 36.6% | state.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 9%
Acquisition Strategy · Insight
latimes.com acquires users primarily through Direct (44%), while state.gov relies on Search (49%). This reflects fundamentally different go-to-market strategies — latimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while state.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| latimes.com | state.gov | Leads | |
|---|---|---|---|
| Domain Age | 35y 8m | 28y 11m | latimes.com |
| Registered | Dec 1990 | Oct 1997 | |
| Expires | Dec 2027 | Aug 2026 |
Business Maturity · Insight
latimes.com has been in the market for over a decade, indicating established presence.
Market Position
| latimes.com | state.gov | Leads | |
|---|---|---|---|
| Global Rank | #3.1K | #1.2K | state.gov |
| Category Rank | #47 | #11 | state.gov |
latimes.com only
state.gov only
Market Position · Insight
Each has untapped markets the other serves: latimes.com could expand into India, China, while state.gov could target United Kingdom, Australia.
Key Takeaways
- •latimes.com is losing traffic (-7%) despite 23.1M monthly visits. state.gov's +6% growth puts it on a trajectory to overtake.
- •latimes.com acquires users primarily through Direct (44%), while state.gov relies on Search (49%). This reflects fundamentally different go-to-market strategies — latimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while state.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •state.gov is growing (+6%) while latimes.com is declining (-7%).
- •state.gov keeps visitors significantly longer (8m25s avg session vs latimes.com's 1m51s), suggesting deeper product engagement or stickier content.
- •state.gov has a 31 percentage point lower bounce rate (37% vs 68%), indicating better landing page relevance or more targeted traffic.
- •latimes.com acquires traffic primarily through Direct (44%), while state.gov relies on Search (49%) — fundamentally different acquisition strategies.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026