espn.com vs latimes.com
Market traction comparison · Updated Jul 2026
| espn.com | latimes.com | Leads | |
|---|---|---|---|
| Monthly Visits | 541.2M | 23.1M | espn.com |
| Bounce Rate | 41.4% | 68.1% | espn.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 11m | 35y 8m | latimes.com |
espn.com leads in 2 of 4 dimensions, while latimes.com leads in 1.
Growth Momentum
| espn.com | latimes.com | Leads | |
|---|---|---|---|
| Monthly Visits | 541.2M | 23.1M | espn.com |
| MoM Change | -3% | -7% | espn.com |
| Avg. Session | 6m19s | 1m51s | espn.com |
| Pages / Visit | 3.1 | 1.9 | espn.com |
Growth Momentum · Insight
espn.com receives 23.4x more monthly traffic than latimes.com (541.2M vs 23.1M).
Acquisition Strategy
| espn.com | latimes.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 65% | Direct 44% | |
| Bounce Rate | 41.4% | 68.1% | espn.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 5%
Acquisition Strategy · Insight
espn.com acquires users primarily through Direct (65%), while latimes.com relies on Direct (44%). This reflects fundamentally different go-to-market strategies — espn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while latimes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| espn.com | latimes.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 11m | 35y 8m | latimes.com |
| Registered | Oct 1994 | Dec 1990 | |
| Expires | Oct 2026 | Dec 2027 |
Business Maturity · Insight
latimes.com has been in the market for over a decade, indicating established presence.
Market Position
| espn.com | latimes.com | Leads | |
|---|---|---|---|
| Global Rank | #88 | #3.1K | espn.com |
| Category Rank | #1 | #47 | espn.com |
espn.com only
latimes.com only
Market Position · Insight
Each has untapped markets the other serves: espn.com could expand into Australia, Mexico, while latimes.com could target Germany, France.
Key Takeaways
- •espn.com receives 23.4x more monthly traffic than latimes.com (541.2M vs 23.1M).
- •espn.com acquires users primarily through Direct (65%), while latimes.com relies on Direct (44%). This reflects fundamentally different go-to-market strategies — espn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while latimes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •espn.com receives 23.4x more monthly traffic than latimes.com (541.2M vs 23.1M).
- •espn.com keeps visitors significantly longer (6m19s avg session vs latimes.com's 1m51s), suggesting deeper product engagement or stickier content.
- •espn.com has a 27 percentage point lower bounce rate (41% vs 68%), indicating better landing page relevance or more targeted traffic.
- •With only 5% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026